---
title: "HubSpot CRM pricing in 2026, and what calling teams pay"
description: "HubSpot CRM pricing, November 2026: free for two users, Sales Hub from $20 a seat, onboarding fees, call minutes and texting add-ons, worked out for 1, 4 and 10 reps."
url: https://talalevel.com/compare/talalevel-vs-hubspot/
date: 2026-11-12
updated: 2026-11-12
competitor: "HubSpot"
---

# HubSpot CRM pricing in 2026, and what calling teams pay

HubSpot's CRM is free for up to two users, without calling or texting. Its paid sales plans, Sales Hub, are priced per seat: Starter lists at $20 a month (HubSpot shows new customers $7), Professional is $100 a month on a one-year commitment ($90 paid yearly) plus a required $1,500 onboarding fee, and Enterprise is $150 a month, billed yearly, plus $3,500 onboarding. Calling minutes are shared by the whole account, 500, 3,000 or 12,000 a month, and texting is a $75-a-month add-on with one number for the account. For four reps who call and text all day, Professional comes to $695 a month plus onboarding. The alternative, TalaLevel, is a sales CRM with the dialer, texting, email and AI inside it: $97 a seat a month on Pro with unlimited US calling, so $388 for the same four reps, billed monthly.

## At a glance

HubSpot is a CRM with sales, marketing and service built around it. Calling is one of its features, with a monthly allowance of minutes, and texting is an add-on. TalaLevel is a sales CRM built around the phone, with the dialer, texting, email and AI inside it. Most of the differences below come from that one choice.

| | TalaLevel | HubSpot Sales Hub |
| --- | --- | --- |
| What it is | A sales CRM with a dialer, texting, email and AI | A CRM with sales, marketing and service hubs; calling is a feature with a monthly allowance |
| Free plan | No; a seven-day trial with a card | Free CRM for up to two users, without calling or texting; a 14-day trial with no card |
| Price a seat a month | $47, $97 or $247 | Starter $20 ($7 shown to new customers), Professional $100 ($90 paid yearly), Enterprise $150 billed yearly |
| Onboarding fee | None; Scale includes an onboarding call | Required: $1,500 on Professional, $3,500 on Enterprise |
| Contract | Monthly, cancel anytime; or a year for the price of ten months | Professional and Enterprise: one year, renews itself, no downgrades mid-term |
| Calling | Unlimited US calling on every plan | 500, 3,000 or 12,000 minutes a month for the whole account; $50 per 1,000 more on Professional and Enterprise |
| Lines dialed at once | 1 on Dialer, up to 3 on Pro, up to 10 on Scale | One; the power dialer is on Enterprise only |
| Phone numbers | $2 a month each; 3 a seat on Pro, 10 on Scale | 1, 3 or 5 for the account; 5 more for $25 a month |
| Voicemail drop | Every plan, and call screeners answered in your voice | Enterprise, with the power dialer |
| Texting | From your own numbers: 2,000 texts a seat on Pro, 6,000 on Scale | A $75-a-month add-on on Professional and up: one number and 1,000 segments for the account |
| AI that works with your leads | Tala answers by text (Pro, Scale); Joey, an AI caller (Scale) | Customer agent on chat, email, forms and calls (beta); prospecting agent writes outreach emails |
| Email | From each rep's Gmail (Pro, Scale) | Gmail, Outlook or Exchange |
| Marketing tools | Bulk email to a list with follow-ups (Pro, Scale); nothing else | Email campaigns, landing pages, forms, ads, social |
| Integrations | Gmail, Google Calendar and Meet; a REST API, webhooks and an MCP server for AI apps; no app marketplace or Zapier app | An app marketplace (191 calling apps, 83 texting apps) and a Zapier app |
| Workflow builder | No; workflows are built with you | Yes; 300 workflows on Professional |
| Calling outside the US | No | Numbers in dozens of countries |
| Mobile apps | No | iOS and Android |
| Security papers | No SOC 2 report yet | SOC 2 Type 2 and SOC 3 |

## HubSpot CRM pricing, plan by plan

HubSpot prices its sales side, Sales Hub, per seat, and each plan includes a set amount of calling minutes, phone numbers and AI credits for the whole account. These are HubSpot's US prices in November 2026, from its pricing page and its product and services catalog.

- **Free, $0.** Up to two users, no card. Contacts, companies, deals, one pipeline per object, the Breeze Assistant and 2,000 marketing emails a month with HubSpot branding. The record timeline shows the past 30 days of activity. No HubSpot calling minutes, because HubSpot's help centre says calling needs a Sales Hub or Service Hub seat, and no texting or sequences.
- **Starter, $20 a seat a month at list.** The pricing page shows $7 a seat to new customers, without saying for how long. It includes calling with 500 minutes and one phone number for the whole account, and 500 AI credits. Starter can't buy more minutes or numbers, can't add texting, and has no sequences.
- **Professional, $100 a seat a month on a one-year commitment, or $90 paid a year up front.** Plus a required one-time onboarding fee of $1,500, which buys 60 days of remote help from a HubSpot specialist. It includes 3,000 calling minutes and three numbers for the account, 3,000 AI credits, email sequences (500 sends a user a day), the prospecting queue, 300 workflows, custom reports and phone support.
- **Enterprise, $150 a seat a month, billed yearly.** Plus a required one-time onboarding fee of $3,500, for 90 days of help. It includes 12,000 calling minutes and five numbers for the account, 5,000 AI credits, the power dialer and voicemail drop.

Then the add-ons from HubSpot's catalog, all on Professional and Enterprise:

- More calling minutes: $50 a month for each 1,000.
- More phone numbers: $25 a month for each five.
- Texting: $75 a month for one registered number and 1,000 message segments, with incoming texts counted. More segments are $15 a month for each 1,000.
- More AI credits: $0.01 each, or $10 a month for each 1,000.

The contract matters as much as the price. HubSpot's terms renew a subscription automatically for up to a year at a time. You can't cancel or downgrade before the term ends, prepaid fees aren't refunded, and at renewal HubSpot may raise the price up to its current list price, with 30 days' notice.

TalaLevel's price is on its website, per seat per month:

- **Dialer, $47.** The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
- **Pro, $97.** Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, Tala with 1,500 AI credits a seat, the live call assistant, and email from your Gmail with follow-ups.
- **Scale, $247.** Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, coaching (listen, whisper and take over), an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000, and a weekly spam check on every number is $100 a workspace a month. There is no seat minimum and no onboarding fee.

## What a team that calls and texts pays

Here is the bill for reps who each make 1,500 minutes of calls and send 1,000 texts a month, with one phone number each. Starter can't carry that: 500 minutes and one number for the whole account, with no way to add more and no texting. So the HubSpot columns are Professional, the first plan that can, and Enterprise, the only plan with HubSpot's power dialer.

| | TalaLevel Pro | HubSpot Professional | HubSpot Enterprise |
| --- | --- | --- | --- |
| One rep, a month | $97 | $175 | $225 |
| Four reps, a month | 4 × $97 = $388 | $695 | $720 |
| Ten reps, a month | 10 × $97 = $970 | $1,860 | $1,885 |
| Onboarding fee, once | None | $1,500 | $3,500 |
| Ten reps, first year, paid monthly | $11,640 | $23,820 | Billed yearly |
| Ten reps, first year, paid up front | $9,700 | $22,620 | $26,120 |
| Lines dialed at once | Up to 3 | 1 | 1, with the power dialer |

How the ten-rep HubSpot Professional bill adds up, a month:

- Ten seats at $100: $1,000.
- Minutes: 15,000 needed, 3,000 included, so 12 packs of 1,000 at $50: $600.
- Numbers: ten needed, three included, so two packs of five at $25: $50.
- Texts: the $75 add-on covers 1,000; nine more packs of 1,000 at $15: $135.

That is $1,860 a month, plus $1,500 once for onboarding. On Enterprise the ten seats cost $1,500, and its larger allowance (12,000 minutes, five numbers) leaves three minute packs and one number pack to buy, so $1,885 a month and $3,500 for onboarding. The HubSpot sums leave out replies to your texts, which use the same allowance, any AI credits beyond those included, and taxes. The TalaLevel sums leave out the carriers' texting registration fees, which are passed on at cost ($4.50 and $15 a review once, then from $2 a month).

On TalaLevel Pro, each of the ten reps also has three numbers, 2,000 texts and 1,500 AI credits, and dials three lines at once.

## Calling

HubSpot's calling is built for a rep who calls from a contact's record. Calls run through Twilio, are recorded by default and are logged on the record. Minutes are shared by the account, and HubSpot's help centre is plain about the limit: once they run out, "the Call button in the CRM is disabled until your minutes reset", unless you buy more or use a calling app. You choose each number's area code when you create it, or a rep can register their own mobile to show as the caller ID. A Number Verification beta, on every Sales Hub plan, adds a business caller name and the carriers' call-trust checks to HubSpot's US numbers.

For working a list, Professional has the prospecting queue, a list of tasks and sequence steps that opens the call window for each call task. Enterprise adds the power dialer: you pick contacts, set a wrap-up time and a voicemail preference, and it calls them one after another, with voicemail drop on HubSpot's own numbers. HubSpot doesn't dial several lines at once.

That is why many HubSpot teams add a dialer. HubSpot's marketplace lists 191 calling apps. Among the most installed are phone systems such as Aircall, RingCentral and Dialpad, with dialers such as Kixie, Orum, Nooks and PhoneBurner further down, and HubSpot's help centre notes that calls through a calling app don't use your HubSpot minutes. The app is a second bill.

TalaLevel's dialer is the CRM's own, with unlimited US calling on every plan. It rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from a number near the lead, by area code, then state, then time zone, and knows the lead's local time. It tries each number on a lead in turn: on our own floor, 1 in 5 of the people we reached answered on a second or later number, and calling no-answers again reached 73% more people. A weekly spam check on every number is $100 a workspace a month. TalaLevel calls in the US only.

Whichever you pick, judge a dialer by people reached, not by what it counts as answered. On our own floor, a person answered 7% of our calls while the dialer reported 68% "answered".

## Texting

HubSpot sells texting for sales and service teams as an add-on to Professional and Enterprise: $75 a month for one registered number and 1,000 message segments, with incoming texts counted against the same allowance. HubSpot's help centre says each account can generate a single number for this kind of texting, so every rep texts from the same number. Registration takes six to eight business days, and HubSpot's texting isn't available to sole proprietors. Its texting for marketing is a separate add-on to Marketing Hub, for campaigns to contacts who opted in.

Many HubSpot teams use a texting app instead. HubSpot's marketplace lists 83, and one G2 reviewer mentions "integrating plugins like Salesmsg" ([G2](https://www.g2.com/products/hubspot-sales-hub/reviews)).

On TalaLevel's Pro and Scale plans, each rep texts from their own numbers, three a seat on Pro and ten on Scale. The carrier registration is done inside the app: you type your website, it reads the site, writes the application and checks it, and the carriers' fees are passed on at cost.

## After the call

HubSpot logs each call on the record, and Professional and Enterprise transcribe them. Conversation intelligence is limited on Professional and full on Enterprise. A deal progression beta on Professional and up reads emails and transcripts to update fields and suggest next steps, and its field updates use AI credits. Sequences send timed emails and set follow-up tasks, with LinkedIn steps if you pay for Sales Navigator, and the workflow builder handles the rest, 300 workflows on Professional.

TalaLevel updates itself. Every call is recorded, transcribed and summarised onto the lead. A lead who says yes, not now or no on a call, in a text or in an email is moved to the matching status, and a status a person chose by hand is left alone. A promised callback appears on Home at the time the lead asked for, in their time zone. Leads who stop answering are marked, and the follow-up a call left owed is sent. Statuses and pipeline stages are yours to name and order.

TalaLevel has no drag-and-drop workflow builder. If your process has steps of its own, we build that workflow with you.

## AI

HubSpot's AI, Breeze, runs on credits that the whole account shares: 3,000 a month on Professional and 5,000 on Enterprise, then $0.01 a credit.

- **Breeze Assistant**, free on every plan, answers questions and drafts content across HubSpot.
- **Prospecting agent** finds companies showing buying signals and writes outreach emails, at 100 credits a lead.
- **Customer agent** (Professional and Enterprise) answers on chat, email and forms, and on calls in beta, at 50 credits a conversation or a minute of voice. Texting isn't among the channels HubSpot lists for it.
- **Data agent** keeps records up to date, at 10 credits for each record it works on.

TalaLevel's AI works with your leads by text and by phone:

- **Tala** (Pro and Scale) answers leads by text, books calls and follows up. Pro includes 1,500 AI credits a seat, Scale 5,000.
- **The live call assistant** (Pro and Scale) helps the rep during the call.
- **Joey** (Scale) is an AI caller.

## Coaching and reports

HubSpot's coaching comes after the call: call recordings saved into coaching playlists, conversation intelligence, and rep productivity reports. Its reports are where it is strongest, with custom reports (100 on Professional) and forecasting.

TalaLevel's coaching happens on the call. On Scale a manager can listen to a rep's call, whisper so only the rep hears, or take the call over. Its reports are fixed ones, not a report builder: dials, connects, conversations and calls booked by rep and by day against the month before, the hours your leads pick up, and where leads drop off between the first call and the deal.

## Setup and who each is built for

HubSpot can be bought on its website or through its sales team, and Professional and Enterprise come with required onboarding. Its free trial lasts 14 days and needs no card. It is built for companies that want marketing, sales and service in one system, and it is well liked: 4.4 out of 5 from 14,382 reviews on G2, most of them from small businesses. The complaint that comes up most is the climb in price as a team grows. One reviewer writes, "It gets expensive quickly as you move to the Professional or Enterprise tiers and add more users." Another: "Some useful sales automation and reporting capabilities are locked behind higher-tier plans." ([G2](https://www.g2.com/products/hubspot-sales-hub/reviews)). G2 also tags the learning curve.

TalaLevel is bought on its website. Pick a plan and start the seven-day trial with a card on file; there is no demo call and no onboarding fee. Moving in, you sign in to the CRM you use now (Close, HubSpot, Pipedrive, Salesforce, Zoho, HighLevel, Attio, Copper, Freshsales or monday) and your leads, people, deals and history come across by themselves; or you import a spreadsheet and the columns are matched. Workflows don't come across, and the ones you depend on are rebuilt with you. If HubSpot has to stay, we connect it with you. TalaLevel connects to Gmail, Google Calendar and Google Meet, and to AI apps such as Claude and ChatGPT through its MCP server. It has a REST API with keys and sends webhooks when a lead is created, a status changes, a text arrives, a call ends or a meeting is booked; it has no app marketplace and no Zapier app. It is built for any team that sells by phone and text, from one rep to a full floor, and sales teams outside our own floor run on it today. It calls and texts in the US only, has no iOS or Android app, and emails through Gmail only.

## Which to pick

*What each gives you, including where HubSpot is ahead. A plus is something you pay more for.*

### Pick TalaLevel if

- Your reps spend the day on the phone and want unlimited US calling, not a monthly allowance shared by the account.
- You want to dial several lines at once without moving to Enterprise or adding a second tool.
- Each rep needs to text leads from their own numbers.
- You want an AI that answers your leads by text and books the call, and an AI caller on Scale.
- You want to pay by the month with no onboarding fee and no annual commitment, from one rep to a full floor.
- You want the CRM to update itself from what was said on calls, texts and emails.

### Pick HubSpot if

- Your work is marketing as much as sales: email campaigns, landing pages, forms, ads and a website.
- You need a free CRM for two people, or a workflow builder, custom objects and custom reports.
- You connect many tools through an app marketplace or Zapier, or need Outlook, or iOS and Android apps.
- You call outside the US, or your security review needs SOC 2 Type 2 papers.

## How we compared

We read HubSpot's US pricing page, product and services catalog, help centre and terms in November 2026, and G2's reviews of HubSpot Sales Hub. The bill assumes 1,500 call minutes and 1,000 texts a rep a month on both sides; TalaLevel's prices are from our own pricing page, checked the same month.

## Questions

### How much does HubSpot CRM cost?

The CRM is free for up to two users. Paid plans are priced per seat. Sales Hub Starter lists at $20 a seat a month, and HubSpot's pricing page shows new customers $7. Sales Hub Professional is $100 a seat a month paid monthly on a one-year commitment, or $90 paid a year up front, plus a required one-time onboarding fee of $1,500. Enterprise is $150 a seat a month, billed yearly, plus $3,500 onboarding. Extra calling minutes, phone numbers, texting and AI credits cost more on top.

### Is HubSpot CRM really free?

Yes, for up to two users, with no card. The free edition has contacts, companies and deals, one pipeline per object, the Breeze Assistant, and 2,000 marketing emails a month with HubSpot branding, and its record timeline shows the past 30 days of activity. It has no HubSpot calling minutes, because calling needs a Sales Hub or Service Hub seat, and no texting or sequences.

### How many calling minutes does HubSpot include?

Minutes are shared by the whole account, not given to each rep: 500 a month on Sales Hub Starter, 3,000 on Professional and 12,000 on Enterprise. Professional and Enterprise can add 1,000 minutes for $50 a month; Starter can't add any. HubSpot's help centre says that when the minutes run out, the Call button is disabled until they reset at the start of the next month. Four reps calling 1,500 minutes a month each use 6,000.

### Does HubSpot have a power dialer?

Yes, on Sales Hub Enterprise only. It works through a queue of contacts one call at a time, with a wrap-up timer between calls and voicemail drop on HubSpot's own numbers. HubSpot doesn't dial several lines at once; teams that want that add a dialer from its marketplace. TalaLevel has a power dialer from its $47 plan, and dials up to three lines at once on Pro and ten on Scale.

### Can you send texts from HubSpot?

On Sales Hub Professional and Enterprise, as a $75-a-month add-on: one registered number for the whole account and 1,000 message segments a month, with incoming texts counted too. HubSpot's catalog sells more in packs of 1,000 for $15. Many HubSpot teams add a texting app instead; its marketplace lists 83. TalaLevel's Pro plan includes 2,000 texts and three numbers a seat, sent from your own numbers.

### Do I have to sign an annual contract with HubSpot?

On Professional and Enterprise, yes. Professional's monthly price is a one-year commitment, and Enterprise is billed yearly. HubSpot's terms renew the subscription automatically, don't allow cancelling or downgrading before the term ends, and let HubSpot raise the price at renewal up to its list price. Starter can be paid monthly. TalaLevel is monthly on every plan, with no onboarding fee, and a year costs ten months if you want one.

### What does HubSpot's AI cost?

HubSpot's AI, Breeze, runs on HubSpot Credits. Sales Hub includes 500, 3,000 or 5,000 credits a month for the whole account, and more cost $0.01 each. The prospecting agent uses 100 credits for each lead it writes outreach for, and the customer agent 50 for each conversation it resolves. The Breeze Assistant is free on every plan. TalaLevel's Pro plan includes 1,500 AI credits a seat, and its AI, Tala, answers leads by text and books calls.

### Is there a cheaper HubSpot alternative for a team that calls and texts?

TalaLevel is a sales CRM with the dialer, texting, email and AI inside it. Pro is $97 a seat a month with unlimited US calling, up to three lines at once, and 2,000 texts and three numbers a seat, with no onboarding fee and no annual contract. Four reps cost $388 a month. On HubSpot Sales Hub Professional, the same four reps calling 1,500 minutes and sending 1,000 texts a month each come to $695 a month, plus $1,500 for onboarding.

### Where is HubSpot ahead of TalaLevel?

HubSpot has a free CRM, a full marketing side (email campaigns, landing pages, forms, ads, social), an app marketplace and a Zapier app, a workflow builder, custom objects and reports, Outlook as well as Gmail, iOS and Android apps, calling in many countries, and SOC 2 Type 2 reports. TalaLevel is ahead on the phone and text work itself: unlimited US calling, several lines at once, texting from each rep's own numbers, an AI that answers leads by text, and monthly billing with no onboarding fee.