---
title: "Pipedrive pricing in 2026, and what calling and texting add"
description: "Pipedrive pricing in 2026: $14 to $99 a seat, with no calling or texting of its own. What a team that calls and texts really pays, and TalaLevel from $47 a seat."
url: https://talalevel.com/compare/talalevel-vs-pipedrive/
date: 2026-11-12
updated: 2026-11-12
competitor: "Pipedrive"
---

# Pipedrive pricing in 2026, and what calling and texting add

Pipedrive costs $14, $39, $59 or $79 a seat a month billed yearly, or $24, $49, $79 or $99 billed monthly, with a 14-day trial and no free plan. It has no calling or texting of its own: its help centre sends you to a calling app from its marketplace, billed by another company. For a rep who calls and texts all day, Pipedrive Growth plus JustCall or CloudTalk comes to $118 to about $136 a seat a month. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it, at $47, $97 or $247 a seat a month, paid monthly, with no seat minimum.

## At a glance

Pipedrive is a sales CRM built around a visual pipeline: deals move through stages, and email, meetings, documents and projects hang off each deal. Calling and texting are not part of it; you add an app from its marketplace. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it. Most of the differences below come from that one choice.

| | TalaLevel | Pipedrive |
| --- | --- | --- |
| What it is | A sales CRM with a dialer, texting, email and AI | A pipeline CRM; calling and texting come from marketplace apps |
| Price a seat a month, billed monthly | $47, $97 or $247 | $24, $49, $79 or $99 |
| A year | Ten months: $470, $970 or $2,470 a seat | $14, $39, $59 or $79 a month, paid up front, no refunds |
| Free plan and trial | No free plan; seven days with a card | No free plan; 14 days without a card |
| Seat minimum | None | None |
| Calling | Unlimited US calling on every plan | None of its own; an app billed by another company |
| Lines dialed at once | 1 on Dialer, up to 3 on Pro, up to 10 on Scale | Depends on the app you add |
| Texting | From your own numbers, 2,000 texts a seat on Pro, registration in the app | None of its own; WhatsApp in beta |
| Email | Each rep's Gmail (Pro, Scale) | Gmail, Outlook or company email (Growth and up) |
| AI that talks to your leads | Tala by text (Pro, Scale); Joey, an AI caller (Scale) | None |
| Call recordings and transcripts | Every call, on the lead | Nova transcribes meetings, and calls from other apps through its desktop app |
| Workflows | Built with you | Self-serve builder from Growth |
| Marketing tools | Bulk email to a list with follow-ups (Pro, Scale); nothing else | Web forms, chatbot, email campaigns, website visitors |
| Integrations | Gmail, Google Calendar and Meet; a REST API, webhooks and an MCP server for AI apps; no app marketplace or Zapier app | 500+ marketplace apps and a Zapier app |
| Mobile apps | No | iOS and Android |
| Security papers | No SOC 2 report yet | SOC 2, SOC 3, ISO 27001 |

## Pipedrive pricing in 2026, plan by plan

Pipedrive's [pricing page](https://www.pipedrive.com/en/pricing) shows yearly billing by default and saves up to 42% against paying by the month. Per seat a month:

| Plan | Billed yearly | Billed monthly | What it adds |
| --- | --- | --- | --- |
| Lite | $14 | $24 | Leads, deals, contacts, calendar, unlimited pipelines, AI-written reports, the Nova notetaker, mobile apps, 500+ integrations |
| Growth | $39 | $49 | Two-way email sync, open and click tracking, automations, email sequences, a meeting scheduler, forecasts |
| Premium | $59 | $79 | LeadBooster, Projects and Smart Docs included, AI email writing and summaries, lead scoring, a shared team inbox, phone support |
| Ultimate | $79 | $99 | Phone and email enrichment for contacts, security rules and alerts, a sandbox account, longer phone support hours |

Pipedrive labels Premium its most popular plan. Lite has no automations, no sequences and no email sync beyond forwarding emails in, so a team that emails from the CRM starts on Growth.

Each plan has limits that matter to a team working big lists. Active leads and deals are capped at 2,500 a seat on Lite, 5,000 on Growth, 15,000 on Premium and 20,000 on Ultimate, up to 300,000 for the company; contacts themselves are unlimited. Growth allows 50 automations and 5 sequences for the whole company, Premium 150 and 25. Past those you upgrade or buy a top-up, priced when you add it.

The add-ons, at the starting prices the pricing page lists:

| Add-on | What it does | Starting price | On Premium and Ultimate |
| --- | --- | --- | --- |
| LeadBooster | Chatbot, live chat, web forms, a prospect database | $32.50 a month per company | Included |
| Projects | Projects and tasks after the deal is won | $16 a month | Included |
| Smart Docs | Quotes, proposals and contracts with e-signatures | $32.50 a month | Included |
| Campaigns | Email marketing | $13.33 a month | Paid add-on |
| Web Visitors | Which companies visit your website | $41 a month; $49 for up to 200 companies on its own page | Paid add-on |

Monthly plans can be cancelled anytime and stop at the next payment date. Yearly plans are paid up front, and Pipedrive's help centre says they "can't be refunded because they're prepaid". You pay for every seat you buy, assigned or not. Pipedrive's FAQ says setup help is free on plans over $400 a year, and the pricing page lists no setup fee.

TalaLevel's price is on its website, per seat per month:

- **Dialer, $47.** The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
- **Pro, $97.** Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, Tala with 1,500 AI credits a seat, the live call assistant, and email from your Gmail with follow-ups.
- **Scale, $247.** Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, listen, whisper and take over on reps' calls, an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000, and a weekly spam check on every number is $100 a workspace a month.

## What a team that calls and texts really pays

Pipedrive's price doesn't include a phone. To call and text from it, you add an app from its marketplace and pay that company too. Pipedrive's help centre names CloudTalk, Kixie, CallHippo, Aircall, Toky, JustCall and Circleloop. Of those, Kixie shows the most installs on the marketplace but doesn't publish a seat price. CloudTalk and JustCall do, so the sums below use them.

Assume each rep calls about 1,500 minutes and sends about 1,000 texts a month in the US, everything billed monthly. Pipedrive Growth, because email sync, automations and sequences start there.

- **JustCall Pro** is $69 a user a month, with a one-line power dialer, unlimited US calling and 1,000 texts a user a month shared across the account. Every JustCall plan has a two-seat minimum.
- **CloudTalk Essential** is $39 a user a month, the first CloudTalk plan that connects to a CRM. Its parallel dialer is $39 more and rings five lines by default. US customers pay an 11% fee on top of the subscription, one number is free and more are $6 a month each. Texts are charged from prepaid credit, and CloudTalk doesn't publish the US price.

| | TalaLevel Pro | Pipedrive Growth + JustCall Pro | Pipedrive Growth + CloudTalk Essential + parallel dialer |
| --- | --- | --- | --- |
| One rep, a month | $97 | $49 + 2 × $69 = $187 (two-seat minimum) | $49 + $39 + $39 + $8.58 fee = $135.58 |
| Four reps, a month | 4 × $97 = $388 | 4 × ($49 + $69) = $472 | 4 × $135.58 + 3 numbers × $6 = $560.32 |
| Ten reps, a month | 10 × $97 = $970 | 10 × $118 = $1,180 | 10 × $135.58 + 9 numbers × $6 = $1,409.80 |
| Ten reps, a year paid up front | 10 × $970 = $9,700 | 10 × ($39 + $49) × 12 = $10,560 | $14,385.60 |
| Lines dialed at once | Up to 3 | 1 | 5, up to 10 on request |
| Texts included | 2,000 a seat | 1,000 a user, shared | None; charged per text |
| Bills | One | Two | Two |

Carrier registration for texting is extra on every side and left out of the sums, as are CloudTalk's text charges and taxes. TalaLevel passes the carriers' fees on at cost ($4.50, $15 a review, from $2 a month). JustCall's fair use policy also says its unlimited calling may not be used by call centers or telemarketing professionals.

A rep who only calls can start on TalaLevel Dialer at $47 a month, which is less than Pipedrive Growth alone at $49, before any calling app.

## Dialing

Pipedrive's help centre is plain about it: "Pipedrive doesn't have a built-in calling integration." Its own Caller closed to new customers in October 2022. What Pipedrive does on its own is dial from the rep's mobile phone: the iOS and Android apps call through your carrier and log the call, and a click in the web app can start the call on your phone. Click-to-call from the desktop, power dialing, several lines at once, voicemail drop, local numbers and spam monitoring all come from the app you add, and differ by app and plan.

In TalaLevel the dialer is part of the CRM on every plan. It rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from a number near the lead, by area code, then state, then time zone, and knows the lead's local time. It tries each number on a lead in turn: on our own floor, 1 in 5 of the people we reached answered on a second or later number. TalaLevel calls in the US only.

Whichever you pick, judge a dialer by people reached, not by what it counts as answered. On our own floor, a person answered 7% of our calls while the dialer reported 68% "answered".

## Texting

Pipedrive's plans list no SMS. Texting comes from the same kind of marketplace app as calling: Kixie, JustCall and Aircall do both, and texting apps such as Salesmsg connect too. Each has its own prices, its own allowance and its own carrier registration. Pipedrive's WhatsApp integration brings WhatsApp chats into the CRM; its help centre says it is still a beta, on Growth and up, and Meta charges per message.

TalaLevel texts from your own numbers on Pro and Scale, with 2,000 texts a seat on Pro and 6,000 on Scale. The carrier registration happens inside the app: you type your website, TalaLevel reads it, writes the application and checks it before it goes to the carriers.

## After the connect

Pipedrive is strong on the work around a deal. From Growth, email syncs both ways with Gmail, Outlook or your company's mail, with tracking, templates and scheduling. Automations act on triggers and conditions you build yourself, with waits and if/else steps, and sequences send a run of emails and task reminders. Premium adds documents with e-signatures and projects after the sale. What happened on a call reaches the deal through the calling app's log, or through Nova's notes if the rep records it.

In TalaLevel the follow-up happens where the call did. Every call is recorded, transcribed and summarised onto the lead. A lead who says yes, not now or no on a call, in a text or in an email is moved to the matching status, and a status a person chose by hand is left alone. A promised callback appears on Home at the time the lead asked for, in their time zone, and the follow-up a call left owed is sent. Email goes from each rep's Gmail on Pro and Scale.

If your follow-up has steps of its own, we build that workflow with you. TalaLevel has no self-serve workflow builder, and Pipedrive does.

## AI

Pipedrive's AI works for the rep: it prepares, writes and summarises. TalaLevel's also works with your leads.

Pipedrive has:

- **Nova**, on every plan at no extra cost. Before a meeting it writes a brief from the deal's history. A notetaker joins Zoom, Google Meet or Teams, or a desktop app records the computer's audio, which also covers calls made through other apps. Afterwards it writes a summary and suggests CRM updates, which wait for you to approve them.
- **AI email writing and summaries**, on Premium and Ultimate, plus AI notifications that point to deals likely to close.
- **AI-written reports and an import assistant** on every plan, and a Sales Assistant that answers questions about your data, still in beta for some customers.

TalaLevel has:

- **Tala** (Pro and Scale) answers leads by text, books calls and follows up. Pro includes 1,500 AI credits a seat, Scale 5,000.
- **The live call assistant** (Pro and Scale) listens to the call; when the lead pushes back, a suggested next line appears on screen.
- **Joey** (Scale), an AI caller.

Both connect to AI apps such as Claude and ChatGPT: Pipedrive through its MCP server, TalaLevel through its connector.

## Coaching and reports

Pipedrive's reports are built for the pipeline: deal and activity reports, forecasts, goals by company, team and rep, and from Premium your own dashboards and reports on custom fields. Coaching on live calls, if you want it, comes from the calling app.

TalaLevel puts help on the call. The live call assistant gives the rep a next line while the call can still change. On Scale a manager can listen to a rep's call, whisper so only the rep hears, or take the call over. Reports show dials, connects, conversations and calls booked by rep and by day against the month before, the hours your leads pick up, and where leads drop off between the first call and the deal. They are fixed reports, not a report builder.

## Setup and who each is built for

Pipedrive is self-serve: start the 14-day trial without a card, import a spreadsheet or another CRM, invite the team. Then pick a calling app, sign up with that company, connect it and register your numbers for texting there. Pipedrive describes itself as a sales CRM for small and medium-sized businesses and says more than 100,000 sales teams use it. It is built around deals moving through stages, worked by email and meetings, and the app comes in 24 languages.

TalaLevel is bought on its website. Pick a plan and start the seven-day trial with a card on file; there is no demo call. Moving in, you sign in to the CRM you use now (Close, HubSpot, Pipedrive, Salesforce, Zoho, HighLevel, Attio, Copper, Freshsales or monday) and your leads, people, deals and history come across by themselves; or you import a spreadsheet and TalaLevel matches the columns. Workflows don't come across, so the ones you depend on are rebuilt with you. You get your numbers and do the texting registration inside the app. It is built for any team that sells by phone and text, from one rep to a full floor, and sales teams outside our own floor run on it today. It calls and texts in the US only, has no iOS or Android app, and emails through Gmail only. If your own CRM has to stay, we connect it with you.

## Which to pick

*What each seat gives you, including where Pipedrive is ahead.*

### Pick TalaLevel if

- Your reps spend the day on the phone and in texts, and you want the dialer, texting and CRM on one bill, from one company.
- You want calling included: unlimited US calling on every plan, and up to three lines at once on Pro.
- You want an AI that answers your leads by text and books calls, and an AI caller on Scale.
- You want every call recorded, transcribed and summarised onto the lead, and the lead's status moved from what was said.
- You have one rep or a full floor. There is no seat minimum, and ten reps on Pro cost $970 a month.

### Pick Pipedrive if

- Your team sells by email and meetings more than by phone, and you want a well-known pipeline CRM at a low price per seat.
- You want to build your own automations, run several pipelines and build your own reports.
- You need web forms, a chatbot, email campaigns or a marketplace of 500+ apps, Outlook, or iOS and Android apps.
- You sell outside the US, or your security review needs SOC 2 or ISO 27001 papers.

## How we compared

We read Pipedrive's pricing page, plan comparison and help centre in November 2026, and the CloudTalk and JustCall pricing pages for the calling apps. TalaLevel's prices are from our own pricing page, checked the same month.

## Questions

### How much does Pipedrive cost?

Pipedrive has four plans, priced per seat a month. Billed yearly: Lite $14, Growth $39, Premium $59 and Ultimate $79. Billed monthly: Lite $24, Growth $49, Premium $79 and Ultimate $99. A year saves up to 42%, is paid up front and can't be refunded. Add-ons cost extra: LeadBooster from $32.50 a month, Web Visitors from $41 and Campaigns from $13.33, while Projects and Smart Docs are included from Premium. There is no seat minimum, and you pay for every seat you buy, used or not.

### Is Pipedrive free?

No. Pipedrive has no free plan. Every plan comes with a 14-day trial without a card, and you can invite your team to it. After that, Lite at $14 a seat billed yearly is the lowest price. TalaLevel has no free plan either; its trial is seven days with a card on file.

### Does Pipedrive have a built-in dialer?

No. Pipedrive's help centre says it doesn't have a built-in calling integration and points you to calling apps in its marketplace, such as Kixie, CloudTalk, Aircall and JustCall, each sold and billed separately. Its old Caller closed to new customers in October 2022. The mobile app can dial from your own phone and log the call. TalaLevel's dialer is part of every plan, with unlimited US calling.

### Can Pipedrive send text messages?

Not on its own. None of Pipedrive's plans lists SMS; texting comes from a marketplace app such as Kixie, JustCall or Aircall, with its own fees and carrier registration. Pipedrive does have a WhatsApp integration, still in beta. TalaLevel's Pro plan texts from your own numbers, with 2,000 texts a seat and the carrier registration done inside the app.

### What does Pipedrive cost for a team that calls and texts all day?

Pipedrive Growth at $49 a seat billed monthly, plus a calling app. With JustCall Pro, at $69 a seat with a one-line power dialer and 1,000 texts a user, that is $118 a seat, and JustCall's two-seat minimum makes a single rep pay $187. With CloudTalk Essential and its parallel dialer it is about $136 a seat, with texts charged on top. TalaLevel Pro is $97 a seat with up to three lines and 2,000 texts.

### Which AI features come with Pipedrive?

Every plan gets Nova, a meeting notetaker that briefs you before a meeting, transcribes it and suggests CRM updates for you to approve, plus AI-written reports and an import assistant. AI email writing and email summaries start on Premium. Pipedrive has no AI that texts or calls your leads. TalaLevel's Tala answers leads by text and books calls on Pro, and Scale adds Joey, an AI caller.

### Can I cancel Pipedrive at any time?

A monthly plan can be cancelled anytime and ends on the next payment date. A yearly plan is paid up front and can't be refunded; you keep access until the year is out. TalaLevel is monthly and you can cancel anytime; a year, if you want one, costs ten months.

### Where is Pipedrive ahead of TalaLevel?

Pipedrive has a cheaper plan for the CRM alone, a self-serve workflow builder, several pipelines and a report builder, web forms and email campaigns, 500+ marketplace apps and a Zapier app, Outlook as well as Gmail, iOS and Android apps, and SOC 2 and ISO 27001. TalaLevel has the calling, the texting and an AI that answers your leads inside the CRM, which Pipedrive leaves to other companies' apps.