# TalaLevel > TalaLevel is the sales CRM with a power dialer, texts from your own numbers, and Tala, an AI that answers every lead and books the call for your reps. A sales CRM for teams that sell by phone and text. It has a power dialer, texting from your own numbers, email from your Gmail, and Tala, an AI that answers your leads, books calls and follows up. ## Plans One price a seat. Cancel anytime. Pay yearly and get two months free. - Dialer: $47 a seat a month, or $470 a seat a year. For reps who live on the phone. The CRM: leads, lists, pipeline, calendar, reports; Unlimited US calling; Power dialer on one line; Recordings and transcripts kept 30 days; Your own numbers at $2 a month. - Pro: $97 a seat a month, or $970 a seat a year. Calls, texts and Tala, for most teams. Everything in Dialer; Up to 3 lines dialed at once; Texting from your own numbers, registration done with you; 2,000 texts and 3 numbers a seat; Tala: 1,500 AI credits a seat; Live call assistant; Email from your Gmail, with follow-ups. - Scale: $247 a seat a month, or $2,470 a seat a year. For floors that want an AI caller too. Everything in Pro; Up to 10 lines dialed at once; Joey, the AI caller; 6,000 texts and 10 numbers a seat; 5,000 AI credits a seat; Coaching: listen, whisper, take over; Onboarding call and priority support. AI credits: a conversation Tala holds uses about 20, a minute of Joey about 10. More texts or credits are $10 per 1,000. A weekly spam check on every number is $100 a workspace a month. ## Who it's for Teams that sell by phone and text. - Dialer: For reps who live on the phone. - Pro: Calls, texts and Tala, for most teams. - Scale: For floors that want an AI caller too. ## Questions ### What is TalaLevel? A sales CRM for teams that sell by phone and text. It has a power dialer, texting from your own numbers, email from your Gmail, and Tala, an AI that answers your leads, books calls and follows up. ### Does Tala pretend to be a person? No. If someone asks, Tala says it is an AI assistant and that a person on your team reviews every conversation. ### Can Tala text my leads without me? Only where you switch it on: answering leads who text you, following up after a call, and leads who fill in your website form. Each of these is off until you turn it on, and every text goes through the same checks: opt-outs, quiet hours in the lead's time zone, and your numbers' registration. ### Do I need my own phone numbers? You get numbers in TalaLevel, and we walk you through the carrier registration so your texts arrive. Pro includes three numbers a seat. ### How many lines can I dial at once? Up to ten at once. Every call is recorded, summarised and filed on the lead. ### Can I bring my leads with me? Yes. Import a spreadsheet and TalaLevel matches the columns. Your statuses, owners and phone numbers come with them. ### How does the trial work? Seven days with a card on file. Cancel before it ends and you pay nothing. ## Developer docs - [TalaLevel API](https://talalevel.com/docs/): The TalaLevel developer docs: a REST API, webhooks, an MCP server for Claude and ChatGPT, and a command line, for a sales CRM with a dialer, texting and an AI assistant. TalaLevel is a sales CRM with a power dialer, texting from your own numbers and Tala, an AI assistant. Everything in it can be reached from your own code or an AI app: a REST API, webhooks, an MCP server and a command line. - [Quickstart: your first TalaLevel API call](https://talalevel.com/docs/quickstart/): Make a TalaLevel API key, read your leads, add one, and get a webhook when a lead texts back. Five minutes, with curl examples you can paste. TalaLevel has a REST API, webhooks, an MCP server and a command line. Make a key in Settings, send it as a Bearer token to https://app.talalevel.com/api/v1, and you can read and change leads, lists, notes and deals, and send texts and emails where the key allows it. - [Authentication, permissions, errors and limits](https://talalevel.com/docs/authentication/): How TalaLevel API keys work: the Bearer header, a permission level for each area, the error codes, rate limits and cursor paging. Send the key as Authorization: Bearer tl_live_… on every call. A key holds a level (none, read, write or send) for each area such as leads, texts and pipeline. Errors are JSON with an error sentence; the limit is 600 calls a minute for each key. - [REST API reference](https://talalevel.com/docs/api/): Every TalaLevel REST endpoint: leads, notes, texts, calls, emails, lists, pipelines, deals, sending, batches and AI caller runs, with bodies and answers. The base is https://app.talalevel.com/api/v1. Leads, notes, lists and deals can be read and changed; a lead's texts, calls and emails can be read; texts, emails, batches, waves and AI caller runs can be sent by a key with send. The same reference is at /openapi.json as OpenAPI 3.1. - [Webhooks](https://talalevel.com/docs/webhooks/): TalaLevel webhooks: eleven events for leads, texts, calls, meetings, payments and deals, the JSON body, the Standard Webhooks signature and the retry schedule. Add up to ten https addresses in Settings → Connections → API and webhooks and pick the events each wants. We post a signed JSON body within about a minute of the event and retry eight times over about a day. Signatures follow the Standard Webhooks spec. - [MCP server reference](https://talalevel.com/docs/mcp/): The TalaLevel MCP server: its address, OAuth sign-in, and every tool an AI app gets for leads, calls, texts, emails, tasks, lists, deals and sending. The server is at https://app.talalevel.com/mcp (Streamable HTTP). An AI app signs in with OAuth 2.1 or sends a workspace key. It gets read tools, change tools and send tools according to what the person allowed; every change and send is asked first and logged. - [Command line and Claude Code plugin](https://talalevel.com/docs/cli/): npx talalevel runs every TalaLevel tool from a terminal with a workspace key. The Claude Code plugin adds the connector and a skill for working a sales floor. npx talalevel is a small Node command with no dependencies. It runs the same tools the MCP server has, with a workspace API key. A command that sends asks first, and needs --yes when no person is at the terminal. The REST API is also described as OpenAPI 3.1 at https://talalevel.com/openapi.json. The MCP server is at https://app.talalevel.com/mcp. ## Blog - [10DLC registration: the cost, the wait and why it gets sent back](https://talalevel.com/blog/10dlc-registration-guide/): What 10DLC registration costs, how long it takes, the limits you get, and the reasons carriers send applications back, with the checks we run before sending ours. To text from an ordinary US number, a business registers twice: the business itself, then what it texts. At cost that is $4.50 to verify the business, $15 for each review of the texts, and from $2 a month for the campaign, with three months paid up front. The business check takes minutes. The review of the texts usually takes one to two weeks, and it is where applications get sent back, mostly over how people agreed to be texted and one sentence missing from the privacy page. - [A new cold caller's first two weeks, on one page](https://talalevel.com/blog/new-cold-caller-first-two-weeks/): What to expect and what to do when someone new starts cold calling: pick-up rates, how many times to call each lead, what to count, and a two-week cadence. Expect a person to pick up about 6 or 7 calls in 100. Call every lead four times over about ten days, try every number on the lead, start each day with yesterday's no-answers, and count the people reached, not the calls your dialer marks as answered. These are the numbers from over 20,000 of our own calls to business owners in the past three months. - [How many times should you call a lead before giving up?](https://talalevel.com/blog/how-many-times-to-call-a-lead/): Call by call: how often a lead we hadn't reached yet picked up on the next call, how long to wait between calls, and a cadence you can copy. Call at least four times. On our floor a first call got a person 6.2% of the time, and the second, third and fourth calls to leads we still hadn't reached got 6.4%, 5.5% and 6.9%. Calling back took us from 6.2% of leads reached to 10.7%. From the fifth call it fell to about 3%. - [The best power dialers in 2026: every price compared](https://talalevel.com/blog/best-power-dialers/): The best power dialers of November 2026: every price, seat minimums, lines at once, what unlimited calling really covers, and the cost for one to ten reps. TalaLevel is the most cost-effective power dialer for a team calling the US: $47 a seat a month for a power dialer with unlimited US calling and the CRM included, or $97 for three lines at once plus texting, with no seat minimum and no demo call. CloudTalk and Skipcall cost less a seat for parallel dialing if you already pay for a CRM somewhere else. PhoneBurner, Aircall and Ringover cost more a seat, JustCall's power dialer is $69 with a two-seat minimum and no CRM, and Orum, Nooks, Kixie and Koncert don't publish prices. - [The best time to cold call business owners: our own data](https://talalevel.com/blog/best-time-to-cold-call-business-owners/): We counted when business owners answered our calls, hour by hour and day by day. The hour mattered far less than the advice says, and our first count was wrong. On our floor the hour mattered much less than the usual advice says. A person answered about 7% of our calls in every hour from 9am to 5pm, in their own time. Friday was our best day at 10.4% and Saturday the worst at 4.4%. Our first count said 5pm and Saturday were far ahead, but that count was treating voicemails and call screeners as conversations. - [How a two-rep sales floor sent 165,000 texts and made 19,000 calls in eight weeks](https://talalevel.com/blog/two-rep-floor-165000-texts-19000-calls/): The real numbers from the floor TalaLevel was built on: 165,000 texts, 19,000 calls, 911 AI-held conversations for $110, and what it cost to run. I built TalaLevel for my own outbound floor before anyone else could buy it. In about eight weeks, two of us used it to send 164,881 texts, make 18,933 calls and let its AI hold 911 text conversations for $110 in total, answering in under two minutes at any hour. A month of calling cost about $18 in line charges. - [I sent 165,000 sales texts in 8 weeks. Here's what nobody in SMS outreach tells you](https://talalevel.com/blog/what-165000-sales-texts-taught-us/): What 165,000 sales texts in 8 weeks taught us: carriers block words, not just numbers, check each carrier apart, and a reply isn't interest. Carriers block words, not just numbers: asking for "a number" or an "amount", or using the word "underwriter", got our texts blocked, so test new wording on about 100 numbers per carrier and check T-Mobile and Verizon separately. A reply isn't interest and "who is this?" isn't a no: count interest by reading the threads, and answer in minutes, in the lead's time zone. - [My AI answered 900+ sales conversations while I slept, for $110. Every mistake it made](https://talalevel.com/blog/ai-answered-900-sales-conversations/): How an AI held 911 sales text conversations in 6 weeks for about $110: how it's set up, the rules it follows and every mistake it made. An AI that answers warm leads' texts held 911 conversations in its first 6 weeks, with a median reply under 2 minutes and a total AI bill of about $110. It waits a minute or two before answering, has one goal per conversation, checks every number before a text goes out, knows when to say nothing, hands anything hot, weird or angry to a person and never pretends to be a person. ## Comparisons - [Attio pricing in 2026, and what a calling team pays](https://talalevel.com/compare/talalevel-vs-attio/): Attio pricing in November 2026: free for three users, Plus from $40 and Pro from $100 a month, no calling or texting of its own. What 1, 4 and 10 reps really pay. Attio is free for up to three users. Its paid plans are priced per workspace with one user included, plus a price for each user you add. Billed monthly, Plus is $50 and $44 for each added user, up to ten; Pro is $125 and $99 for each added user. Billed yearly, Plus is $40 and $35 and Pro $100 and $79, and Ultra is $1,000 a month with five users and $189 for each more. Attio has no calling or texting of its own: its call recording joins Zoom, Google Meet and Teams meetings, and phone calls come from an app in its store, such as JustCall or CloudTalk, billed by that company. For four reps who call and text all day, Attio Pro with JustCall Pro comes to $698 a month. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it: $97 a seat a month on Pro, so $388 for the same four reps, billed monthly. - [Bland AI pricing in 2026: what a minute really costs](https://talalevel.com/compare/talalevel-vs-bland/): Bland AI pricing in 2026: $0.14 a minute on Start, $0.12 plus $299 a month on Build, phone line extra. TalaLevel's AI caller is $247 a seat with about 500 minutes. Bland charges by the minute. Its pricing page lists Start at $0.14 a minute with no monthly fee, Build at $0.12 a minute plus $299 a month, and Enterprise at a custom price. The rate covers the AI. The pricing page bills the phone line separately, at a pass-through cost it doesn't publish, and the billing docs add a $0.015 minimum on every outbound dial, transfer minutes and $15 a month for each extra number. Bland is a platform for building voice agents, sold mostly to large regulated companies. The alternative for a sales team, TalaLevel, is a CRM with Joey, a finished AI caller, on its Scale plan at $247 a seat a month: about 500 minutes of Joey are inside, more are about 10 cents a minute, and the phone line is included. - [CloudTalk pricing in 2026: what a sales seat really costs](https://talalevel.com/compare/talalevel-vs-cloudtalk/): CloudTalk pricing for 2026: $34 to $69 a user a month, or $25 to $49 billed annually. With the multi-line dialer and transcripts a seat is $87. TalaLevel compared. CloudTalk's plans are $34, $39 or $69 a user a month billed monthly, or $25, $29 or $49 a month billed annually, as of November 2026; Expert needs three licences. A seat that dials several lines adds up from there. Essential with the $39 parallel dialer and $9 call transcripts is $87 a month, or $77 billed annually, and on top come numbers at $6 after the first, every text paid from prepaid credit, and an 11% fee on the software for US customers. Even then it has no CRM, no included texts and no AI that answers your leads. TalaLevel Pro is $97 a seat a month or $970 a year, with the CRM, up to three lines, 2,000 texts, email from Gmail and Tala, an AI that answers your leads, all in the seat. CloudTalk is ahead on calling outside the US, mobile apps, integrations and security reports. - [GoHighLevel pricing in 2026: the real bill for a sales team](https://talalevel.com/compare/talalevel-vs-gohighlevel/): GoHighLevel pricing, November 2026: $97, $297 or $497 a month per account, plus metered calls, texts and AI. What one, four and ten reps really pay. GoHighLevel, also sold as HighLevel, costs $97, $297 or $497 a month for the whole account, with unlimited users, not per seat. Everything that makes a phone ring is billed on top from a prepaid wallet: US calls at $0.0166 a minute, texts at $0.00747 a segment plus a carrier fee, numbers at $1.15 a month, transcription at $0.024 a minute, and AI agents from $50 a month or by use. A rep who calls and texts all day adds about $80 a month in usage. The alternative, TalaLevel, is a sales CRM priced per seat at $47, $97 or $247 a month with unlimited US calling and transcripts in the price. Matched feature for feature, TalaLevel is the lower bill at every team size: ten reps on Pro are $970 a month against about $1,394. HighLevel is the better buy for a marketing agency, or a business that needs funnels, a website and email marketing more than a dialer. - [HubSpot CRM pricing in 2026, and what calling teams pay](https://talalevel.com/compare/talalevel-vs-hubspot/): HubSpot CRM pricing, November 2026: free for two users, Sales Hub from $20 a seat, onboarding fees, call minutes and texting add-ons, worked out for 1, 4 and 10 reps. HubSpot's CRM is free for up to two users, without calling or texting. Its paid sales plans, Sales Hub, are priced per seat: Starter lists at $20 a month (HubSpot shows new customers $7), Professional is $100 a month on a one-year commitment ($90 paid yearly) plus a required $1,500 onboarding fee, and Enterprise is $150 a month, billed yearly, plus $3,500 onboarding. Calling minutes are shared by the whole account, 500, 3,000 or 12,000 a month, and texting is a $75-a-month add-on with one number for the account. For four reps who call and text all day, Professional comes to $695 a month plus onboarding. The alternative, TalaLevel, is a sales CRM with the dialer, texting, email and AI inside it: $97 a seat a month on Pro with unlimited US calling, so $388 for the same four reps, billed monthly. - [JustCall pricing in 2026, and an alternative with the CRM inside](https://talalevel.com/compare/talalevel-vs-justcall/): JustCall pricing, November 2026: $39 to $109 a user, two seats minimum, multi-line dialing only on SalesPro by quote. And how TalaLevel compares as an alternative. JustCall costs $39, $69 or $109 a user a month for its Team, Pro and Pro Plus plans, or $29, $49 and $89 billed annually, with a two-seat minimum. Its dialers that ring several lines at once come only with SalesPro, which is priced by quote, and it logs calls and texts into a CRM you pay for separately. TalaLevel is the CRM, with the dialer, texting, email and AI inside it, from $47 a seat for one rep or a full floor. It dials up to three lines at once on Pro at $97 a seat and up to ten on Scale at $247. - [Kixie pricing in 2026: what it publishes, and an alternative](https://talalevel.com/compare/talalevel-vs-kixie/): Kixie publishes no seat price; it quotes each team. What it does publish, what others report, and how TalaLevel compares from $47 a seat a month. Kixie publishes no seat price; it quotes each team. What it does publish is what you pay around the seat: $0.011 a text to the US and Canada, $5 a month for each phone number after the first, a $50 prepaid balance for minutes and texts, and add-ons such as a $20 a user Do Not Call check. Aloware, which sells a competing dialer, reports Kixie quotes of about $95 to $215 a seat a month, and Kixie says figures on other sites are not its own. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it, priced on its website from $47 a seat a month; Pro, at $97, includes 2,000 texts, three numbers and an AI that answers your leads. - [Nooks pricing in 2026: what buyers pay, and an alternative](https://talalevel.com/compare/talalevel-vs-nooks/): Nooks pricing in 2026: no public price, and Vendr lists a median contract of $30,105 a year. TalaLevel, the alternative with a published price, starts at $47 a seat. Nooks doesn't publish prices. Its pricing page is a form for a custom quote, and you buy through a demo and an order form that renews itself. Vendr, which tracks software deals, lists the median Nooks contract at $30,105 a year across 59 purchases. The alternative, TalaLevel, is a sales CRM with the dialer, texting, email and AI inside it, priced on its website at $47, $97 or $247 a seat a month, paid monthly, with no seat minimum. Nooks is a dialer, sequencing and coaching platform that sits on top of Salesforce or HubSpot. - [PhoneBurner pricing in 2026, and an alternative from $47 a seat](https://talalevel.com/compare/talalevel-vs-phoneburner/): PhoneBurner pricing in November 2026 runs $165 to $215 a seat a month. How TalaLevel compares for one, four or ten reps: lines at once, texting, email and AI. PhoneBurner's pricing page lists three plans: Standard at $165, Professional at $195 and Premium at $215 a seat a month, or $140, $165 and $183 on an annual contract, with phone numbers and spam protection extra. It dials one line at a time, and texting comes only with Premium. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it, from $47 a seat a month; Pro, at $97, adds texting with 2,000 texts a seat and dials up to three lines at once. - [Pipedrive pricing in 2026, and what calling and texting add](https://talalevel.com/compare/talalevel-vs-pipedrive/): Pipedrive pricing in 2026: $14 to $99 a seat, with no calling or texting of its own. What a team that calls and texts really pays, and TalaLevel from $47 a seat. Pipedrive costs $14, $39, $59 or $79 a seat a month billed yearly, or $24, $49, $79 or $99 billed monthly, with a 14-day trial and no free plan. It has no calling or texting of its own: its help centre sends you to a calling app from its marketplace, billed by another company. For a rep who calls and texts all day, Pipedrive Growth plus JustCall or CloudTalk comes to $118 to about $136 a seat a month. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it, at $47, $97 or $247 a seat a month, paid monthly, with no seat minimum. - [Synthflow pricing in 2026: no public rate, and an alternative](https://talalevel.com/compare/talalevel-vs-synthflow/): Synthflow pricing in 2026: an annual contract, no trial, no rate by the minute. TalaLevel's AI caller is $247 a seat a month with about 500 minutes in it. Synthflow no longer publishes a price. Its pricing page says it is sold only as an annual enterprise agreement, with no free plan, no trial and no rate by the minute, and from July to October 2026 the same page said contracts start at $30,000 a year. The alternative, TalaLevel, is a sales CRM with Joey, an AI caller, inside it: $247 a seat a month on the Scale plan with about 500 minutes of Joey included, about 10 cents a minute after that, paid monthly. Synthflow is a platform for building voice agents, mostly for contact centers' customer calls, that you connect to your own phone system and CRM. - [Vapi pricing in 2026: what a minute really costs](https://talalevel.com/compare/talalevel-vs-vapi/): Vapi pricing in 2026: $0.05 a minute plus the model, voice, transcriber and phone line, about 10 to 14 cents all in. TalaLevel's Joey: about 10 cents, CRM included. Vapi charges $0.05 a minute to run your voice agent, then passes on the cost of the transcriber, the model, the voice and the phone line. With its default parts and a Twilio number for outbound calls, that comes to about 10 to 14 cents a minute, before the CRM and before anyone builds the agent. The alternative, TalaLevel, is a sales CRM with an AI caller, Joey, on its Scale plan: $247 a seat a month with about 500 minutes of Joey, and about 10 cents a minute after that, with the line, voice, model, transcript and recording inside. Vapi is a toolkit for developers. Joey is a finished caller that works a list a person sets running. - [Zoho CRM pricing in 2026, and what calls and texts add](https://talalevel.com/compare/talalevel-vs-zoho/): Zoho CRM pricing, November 2026: free for 3 users, $20 to $65 a seat, plus Zoho Voice for calls and texts. Worked out for 1, 4 and 10 reps against TalaLevel. Zoho CRM is free for up to three users. Paid editions are priced per user: Standard $20 a month ($14 billed yearly), Professional $35 ($23), Enterprise $50 ($40) and Ultimate $65 ($52), with a 15-day trial and no contract. Calls are paid by the minute through its built-in telephony, or through Zoho Voice, a separate subscription: Basic is $39 a user a month with unlimited US calling, its power dialer is $10 more and each text sent is 0.9 cents. For four reps who call and text all day, that comes to $367 a month with Standard and $427 with Professional, dialing one contact after another. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it: $388 a month for the same four reps on Pro, with up to three lines dialed at once and 2,000 texts a seat included. - [TalaLevel vs Close: the Close alternative for teams that call and text](https://talalevel.com/compare/talalevel-vs-close/): TalaLevel or Close for a phone and text sales team? What five reps cost on each, plus dialers, texting, email and AI, from our own Close trial. For a team that sells by phone and text in the US, TalaLevel does more for less than Close: $97 a seat on Pro buys a dialer that rings up to 3 lines at once, unlimited US calling, 2,000 texts, an AI that texts new leads back at any hour and a live assistant on every call. Close charges for the dialer, the minutes and the texts separately. Stay on Close if you need to build your own workflows, custom objects, Microsoft 365 email, international calling or over 100 integrations. As of November 2026, Close's power dialer starts at $99 a seat a month billed annually ($109 monthly), with calls and texts billed on top. - [TalaLevel vs Orum: the Orum alternative with no seat minimum and no demo call](https://talalevel.com/compare/talalevel-vs-orum/): TalaLevel vs Orum, November 2026: what each costs, the nine-seat minimum, lines dialed at once, texting, email and AI. We used both on our own floor. TalaLevel does what Orum does and what Orum leaves to other tools: a dialer that rings several lines at once, plus the CRM, texting, email and an AI that answers your leads, in one app. You sign up on the website and pay by the month, from $47 a seat, for one rep or a full floor. Orum publishes no prices, sells through a demo, bills annually and lists a nine-seat minimum on both plans; when our own floor bought it, the price was $250 a seat a month. ## Pages - [Home](https://talalevel.com/): A sales CRM with a power dialer, texting from your own numbers and Tala, an AI that answers every lead and books the call for your reps. - [Pricing](https://talalevel.com/pricing/): the three plans, a seat a month and a year, and what each includes. - [Power dialer](https://talalevel.com/power-dialer/): what the dialer does, lines at once by plan, and what over 20,000 of our own calls showed. - [Sales CRM](https://talalevel.com/sales-crm/): what the CRM has and has not, how it keeps itself current from calls and texts, and twenty questions about sales CRMs. - [Sales texting](https://talalevel.com/sales-texting/): texting from your own registered numbers, quiet hours, opt-outs, texts by plan, and what 165,000 of our own texts showed. - [Tala, the AI sales assistant](https://talalevel.com/ai-sales-assistant/): what Tala does on its own and when asked, AI credits by plan, and its first six weeks on our floor. - [Joey, the AI caller](https://talalevel.com/ai-caller/): what the AI caller does on a list, its hours, voicemails and recordings, and what it costs. - [Connector for Claude and ChatGPT](https://talalevel.com/mcp/): the MCP server's address, what an AI app can read, change and send, and what it cannot do. - [Blog](https://talalevel.com/blog/): Posts from the team behind TalaLevel on sales texting, calling and follow-up. - [Compare](https://talalevel.com/compare/): How TalaLevel compares with other sales tools, side by side. - [Docs](https://talalevel.com/docs/): The TalaLevel REST API, webhooks, MCP server and command line: every endpoint, event and tool, with examples. - [Privacy Policy](https://talalevel.com/privacy/) - [Terms of Service](https://talalevel.com/terms/) Every page is also served as markdown: add .md to its address (/index.md for the home page, /blog.md for the blog), or ask for the page with Accept: text/markdown.