Tala, the AI sales assistant

An AI that answers your leads and does the follow-up.

Tala lives inside TalaLevel. It texts new leads back in minutes, follows up after your calls, and finds anything a lead ever said. Ask it in plain words. Included from $97 a seat a month.

No seat minimum · No demo call · Cancel anytime

It remembers.

What each lead told you, on calls and in texts, kept on the lead for whoever calls next.

You press send.

Tala drafts the text. You read it, then send it, change it or bin it.

What it does

The follow-up you mean to do, done.

Answers leads who text

A lead who texts at ten at night gets an answer in minutes. Tala asks what you would ask and books the call for a rep.

Follows up after a call

Said you would send something, or check back next week? Tala writes the follow-up from what was said on the call.

Finds what was said

Ask who mentioned a budget this month, or what a lead told you in March. Tala answers from every call and text on your leads.

Drafts, and you press send

Ask for a text or an email and Tala writes it. You read it, then send it, change it or bin it.

Hands over to a person

Anything hot, odd or angry goes to a rep, who gets a notification and the whole conversation so far.

Remembers each lead

What a lead tells you on calls and in texts is kept on the lead, for whoever speaks to them next.

Text and email, one conversation

Tala sends the email it promised in a text, reads what the lead emails back, and follows up by text or email if something is still missing.

Keeps the pipeline current

A lead who says yes, not now or no, on a call, in a text or in an email, is moved to the matching status.

Checks before it sends

Every figure in a draft is checked against what is on the lead. A draft that fails the check goes to a person and is not sent.

From our own floor

911 conversations in six weeks. For about $110.

We put Tala on the replies to our own texts at the end of September 2026. These are its first six weeks, every mistake included in the write-up.

Under 2 min

median reply

About one in five of its replies went to texts that came in at night or on a Sunday, when nobody on the floor was at a desk.

532

hand-overs to a person

Tala passes a lead on when they are ready to talk, when the question is not its to answer, or when they are upset.

About 1%

replied STOP

Of the people it texted. 48% of its texts got a reply within 48 hours.

By plan

Tala starts on Pro. Scale gives it more room.

DialerProScale
AI credits a seat a monthNot included1,5005,000
Answers leads and follows upNot includedIncludedIncluded
Live call assistantNot includedIncludedIncluded
Call summaries and notesIncludedIncludedIncluded
More creditsNot available$10 per 1,000$10 per 1,000
Price a seat$47 a month$97 a month$247 a month
Questions

Questions about Tala. Straight answers.

What is an AI sales assistant?

Software that does the parts of selling that are not the conversation itself: answering a new lead quickly, following up, writing the notes, finding what was said. Tala does these inside TalaLevel, from your own leads, calls and texts.

What does Tala do without being asked?

Only what you switch on: answering leads who text you, following up after a call, and answering people who fill in your website form. Each one is off until you turn it on.

Does Tala pretend to be a person?

No. If someone asks, Tala says it is an AI assistant and that a person on your team reviews every conversation.

Can Tala send a text or an email on its own?

In a conversation it holds, yes, and every text passes the same checks as a rep's: opt-outs, quiet hours in the lead's time zone and your numbers' registration. When you ask Tala for something in the app, it drafts and you press send.

What happens when a lead gets angry or asks something Tala can't answer?

Tala hands the conversation to a person on your team, who gets a notification. On our own floor it handed over 532 times in its first six weeks.

Does TalaLevel update a lead's status for me?

Yes. When a lead says they are interested, asks to be called later or says no, on a call, in a text or in an email, their status moves to match. A status someone on your team chose by hand is left alone, and you pick which statuses Tala may use.

How quickly does Tala reply?

On our own floor the median reply was under two minutes. It waits a minute or so on purpose, because people often send a second text right after the first.

What does Tala cost?

Tala is included from Pro, at $97 a seat a month with 1,500 AI credits a seat. Scale has 5,000. A conversation Tala holds uses about 20 credits, and more credits are $10 per 1,000.

Does Tala work on calls too?

Yes. During a call the live call assistant listens to both sides and puts a line to say on your screen when the lead pushes back. After the call, the summary and the notes are written for you.

Does Tala work by email as well as text?

Yes. Tala holds one conversation across both. It sends the email it promised in a text, reads what the lead emails back, and follows up by text or by email if something is still missing. It answers an email only when it comes from an address on the lead.

What happens after a call?

With after-call follow-ups on, Tala reads the call and sends what it left owed: the email you promised, to the address on file or the one the lead said on the call, and a text to say it went. If a lead said they would get back to you on a day, Tala nudges them once on that day if nothing has come.

What are AI credits?

Credits are how Tala's and Joey's work is counted. A conversation Tala holds uses about 20 and a minute of Joey about 10. Pro's 1,500 credits a seat cover about 75 conversations a month, and more credits are $10 per 1,000.

Does Tala make up prices or numbers?

It is built not to. Every figure in a draft is checked against what is on the lead, and a draft that fails the check is handed to a person and not sent.

Can I control how Tala writes?

Yes. You write one guide in Settings that tells Tala about your business, what to ask and how you talk. Tala signs with the name your team's texts use.

Can Tala book calls?

Yes. Tala asks the lead for a time and books the call for a rep. A callback promised for 2pm shows up on Home at 2pm in the lead's time zone.

Does Tala text at night?

It answers a lead who texts at night. Its own follow-ups go out between 7am and 10pm in the lead's time zone.

Does Tala contact cold leads?

No. Tala picks up once someone is in a conversation: a lead who texts you, a lead you spoke to on a call, or someone who filled in your website form. Cold outreach is sent by a person.

What is the difference between Tala and Joey?

Tala works in writing: texts, emails and anything you ask for in the app. Joey is the AI caller on Scale, who phones a list you set running.

Can I use Tala's tools from Claude or ChatGPT?

Yes. TalaLevel has a connector for AI apps, so Claude, ChatGPT or Cursor can read your leads, prep calls and draft follow-ups, with every send waiting for your yes.

How much does it cost to have an AI answer leads?

On our own floor the AI held 911 conversations in six weeks for about $110 in total. In TalaLevel a conversation uses about 20 credits, and 1,500 credits a seat come with Pro.

Does Tala update the CRM?

Yes. What a lead says is kept on the lead, their status follows the conversation, and a promised callback is put on Home for the time they asked for.

Your next lead texts back tonight. Be there.