Attio pricing in 2026, and what a calling team pays

At a glance

Attio is a CRM you shape around your own data: objects, records built from your inbox and calendar, workflows with AI agents, and reports you build. It has no phone; calling and texting come from an app in its store, sold by another company. TalaLevel is a sales CRM with the dialer, texting, email and AI inside it. Most of the differences below come from that one choice.

Attio pricing in 2026, plan by plan

Attio’s pricing page prices each workspace with one user included, then charges for every user you add. Paying yearly costs about 20% less. In US dollars, a month:

Ultra replaced Attio’s Enterprise plan for new workspaces in November 2026, and you can buy it without talking to sales.

Then the add-ons:

• Workspace credits for workflows and AI: 5,000 for $85 a month billed monthly ($70 yearly), 10,000 for $150, 25,000 for $330, 50,000 for $595. Free can’t buy more.
• Records beyond the plan: $300 a month for each million ($240 yearly), on Pro and Ultra.
• Objects beyond Pro’s 12: $500 a month each ($400 yearly), up to eight more.
• Governance (SSO, SCIM, audit logs) on Pro: $30 a user a month, billed yearly. Included on Ultra.

Venture-backed startups with up to ten users get 80% off yearly Pro for the first year and 30% off the second.

The terms matter as much as the price. Attio’s services agreement renews a plan by itself, monthly or yearly, unless you give 14 days’ notice before the term ends. Fees aren’t refundable, a downgrade only takes effect at the next renewal, and Attio can change its prices with 30 days’ notice, from the next term. Its help centre adds that billing follows the number of seats, “not how many people are actively using them”. If you cancel, the team keeps access to the end of the period.

TalaLevel’s price is on its website, per seat per month:

• Dialer, $47. The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
• Pro, $97. Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, Tala with 1,500 AI credits a seat, the live call assistant, and email from your Gmail with follow-ups.
• Scale, $247. Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, listen, whisper and take over on reps’ calls, an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000, and a weekly spam check on every number is $100 a workspace a month. There is no seat minimum and no onboarding fee.

What a team that calls and texts really pays

Attio’s price doesn’t include a phone. To call and text from it, you add an app and pay that company too. The Calling section of Attio’s app store lists more than 30 apps, from meeting notetakers to phone systems. The sums below use two of them, JustCall and CloudTalk, which both log calls and texts to Attio records.

Assume each rep calls about 1,500 minutes and sends about 1,000 texts a month in the US, everything billed monthly. Attio Pro, because sequences, call recording and an uncapped team start there.

• JustCall Pro is $69 a user a month, with a one-line power dialer, unlimited US calling and 1,000 texts a user a month shared across the account. Every JustCall plan has a two-seat minimum.
• CloudTalk Essential is $39 a user a month, and its parallel dialer is $39 more and rings five lines by default. US customers pay an 11% fee on top of the subscription, one number is free and more are $6 a month each. Texts are charged from prepaid credit, and CloudTalk doesn’t publish the US price.

How the ten-rep Attio Pro price adds up: the workspace with its first user is $125, and nine more users at $99 are $891, so $1,016 a month. Paid yearly it is $100 plus nine at $79, $811 a month or $9,732 a year. The CloudTalk column counts $39 for Essential, $39 for the parallel dialer and $8.58 for the 11% fee, $86.58 a rep.

On Attio Plus the CRM part is smaller, $50 plus $44 for each added user, so ten reps cost $446 for Attio, and $1,136 a month with JustCall Pro. Plus has no sequences and no call recording, and stops at ten users. A team of up to three can stay on Attio’s Free plan and pay only for the calling app: JustCall Pro is $138 a month for one rep, because of its two-seat minimum, and CloudTalk $86.58 a rep before any texts.

Carrier registration for texting is extra on every side and left out of the sums, as are CloudTalk’s text charges, JustCall’s price for numbers beyond its two free ones, Attio credits beyond those included, and taxes. TalaLevel passes the carriers’ fees on at cost ($4.50, $15 a review, from $2 a month). JustCall’s fair use policy also says its unlimited calling may not be used by call centers or telemarketing professionals.

A rep who only calls can start on TalaLevel Dialer at $47 a month.

Calling

Attio has no phone of its own. Its plans list no numbers, minutes or dialer. What it calls call intelligence, on Pro and Ultra, is a recorder for video meetings: a bot joins your Zoom, Google Meet or Microsoft Teams call once it is let in, then records it, writes the transcript in any of more than 100 languages, and pulls out the points that matter onto the record. Phone calls are recorded by the calling app you add, if it records them. If you move down from Pro, Attio’s help centre says you lose access to your recordings until you move back up.

Phone calls come from the app you add, and each works differently. Attio builds its own Aircall and RingCentral apps. With Aircall, the Call button on a record opens Aircall’s desktop app with the number filled in, people can be added from a list to an Aircall power dialer, and a note lands on the record a few minutes after each call that connects. JustCall logs calls, texts, voicemails and recordings to Attio, but its own help centre says its click-to-call extension doesn’t work inside Attio and its Sales Dialer can’t import contacts from Attio, so lists go across by spreadsheet or API. CloudTalk logs calls and texts as notes, or into a call object you build in Attio.

In TalaLevel the dialer is part of the CRM on every plan. It rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from one of your numbers with the lead’s area code when you have one, and knows the lead’s local time. It tries each number on a lead in turn: on our own floor, 1 in 5 of the people we reached answered on a second or later number, and calling no-answers again reached 73% more people. Every call is recorded, transcribed and summarised onto the lead. TalaLevel calls in the US only.

Whichever you pick, judge a dialer by people reached, not by what it counts as answered. On our own floor, a person answered 7% of our calls while the dialer reported 68% “answered”.

Texting

No Attio plan includes texting. Texts come from the same kind of app as calls: JustCall, CloudTalk and Salesmsg log texts to Attio, and Attio’s Aircall app can send a text through an Aircall number from a workflow. Each app has its own prices, its own allowance and its own carrier registration.

TalaLevel texts from your own numbers on Pro and Scale, with 2,000 texts a seat on Pro and 6,000 on Scale. The carrier registration happens inside the app: you type your website, TalaLevel reads it, writes the application and checks it before it goes to the carriers.

Email and follow-up

Attio is strong on email and the calendar. It syncs each rep’s Gmail or Microsoft 365 inbox and calendar, builds people and company records from them, fills in company details, and shows who knows whom. Pro lets each rep connect two mailboxes. Sequences, on Pro and Ultra, send a run of emails that stops when the person replies or books a meeting, and AI can write a line for each recipient.

Attio sends through the rep’s own mailbox, and its limits follow from that: at most 12 emails an hour and 200 a day per mailbox, sequences included, with five minutes between sequence emails. Its help centre is plain that sequences are for warm leads and existing customers, and “should not be used” for cold or high volume sales outreach or email marketing.

Attio’s workflows, on every plan, act on what changes in the CRM: a record created, a field changed, a call ended in Aircall. They can update records, add to lists, enroll people in a sequence, post to Slack, or hand a step to an AI agent, and each action uses workspace credits.

TalaLevel updates itself from the conversation. Every call is recorded, transcribed and summarised onto the lead. A lead who says yes, not now or no on a call, in a text or in an email is moved to the matching status, and a status a person chose by hand is left alone. A promised callback appears on Home at the time the lead asked for, in their time zone, and the follow-up a call left owed is sent. Email goes from each rep’s Gmail on Pro and Scale, and bulk email goes to a list from your own sending domains, with up to six follow-ups that stop when the lead replies.

If your follow-up has steps of its own, we build that workflow with you. TalaLevel has no self-serve workflow builder, and Attio does.

AI

Attio’s AI works for the people using the CRM. TalaLevel’s also works with your leads.

Attio has:

• Ask Attio on every plan, an assistant that answers questions about your data, preps you for meetings, drafts emails and takes actions. Each seat gets 100 to 2,500 credits a month by plan, and can draw on the workspace’s pool after that.
• Agents in workflows, which research companies on the web, sort and summarise records, and fill in fields, on workspace credits: 1,500 a month on Plus, 10,000 on Pro, 20,000 on Ultra.
• Call intelligence on Pro and Ultra, with summaries and insights from recorded meetings.

TalaLevel has:

• Tala (Pro and Scale) answers leads by text, books calls and follows up. Pro includes 1,500 AI credits a seat, Scale 5,000.
• The live call assistant (Pro and Scale) listens to the call; when the lead pushes back, a suggested next line appears on screen.
• Joey (Scale), an AI caller.

Both connect to AI apps such as Claude and ChatGPT through an MCP server.

Data, reports and coaching

This is where Attio is strongest. You model your business in it: custom objects and the links between them on Pro, formula fields, record templates, and access you set by team or person. Reports are yours to build, with funnels, targets, time in stage and comparisons with earlier periods, up to 100 on Pro. It has an app store, a Zapier app, an API, webhooks and an App SDK for building inside it, iOS and Android apps, and a trust center with a SOC 2 Type 1 report and ISO 27001.

TalaLevel keeps the data model simple: leads with fields you add, statuses you name and order, and deals on a pipeline. It has no custom objects and no report builder. Its reports show dials, connects, conversations and calls booked by rep and by day against the month before, the hours your leads pick up, and where leads drop off between the first call and the deal. Its coaching happens on the call: the live call assistant gives the rep a next line while the call can still change, and on Scale a manager can listen to a rep’s call, whisper so only the rep hears, or take the call over.

Setup and who each is built for

Attio is self-serve: start free or on a 14-day Pro trial, connect your inbox and calendar, and Attio builds your records from them. It imports from other CRMs and spreadsheets, paid plans can ask its sales team for migration help, and Ultra includes onboarding with an Attio engineer. Then, for the phone, pick a calling app, sign up with that company, connect it and register your numbers for texting there. Attio describes itself as an AI-native CRM built for startups, and says more than 80,000 use it. It is built for teams that sell through relationships, email and meetings.

On Trustpilot, where Attio has only seven reviews, a reviewer who left over the price still called it “polished and flexible”, in a review titled “Good product, very difficult to justify at this price” (Trustpilot).

TalaLevel is bought on its website. Pick a plan and start the seven-day trial with a card on file; there is no demo call. Moving in, sign in to Attio from TalaLevel and your leads, people, deals and history come across, or import a spreadsheet and TalaLevel matches the columns. Custom objects, workflows and sequences don’t come across, so the workflows you depend on are rebuilt with you. If Attio has to stay, we connect it with you: TalaLevel brings in what changed in Attio every hour and writes calls, texts, notes and status changes back to it. You get your numbers and do the texting registration inside the app. TalaLevel connects to Gmail, Google Calendar and Google Meet, and to AI apps such as Claude and ChatGPT through its MCP server. It has a REST API with keys and sends webhooks when a lead is created, a status changes, a text arrives, a call ends or a meeting is booked; it has no app marketplace and no Zapier app. It is built for any team that sells by phone and text, from one rep to a full floor, and sales teams outside our own floor run on it today. It calls and texts in the US only, has no iOS or Android app, and emails through Gmail only.

Which to pick

What you getTalaLevelPro, $97 a seat6of 11AttioPro, $125 then $99 a user5of 11

Unlimited US callingEvery planFrom a calling app

Several lines at onceUp to 3Depends on the app you add

Texts2,000 a seatFrom a texting app

Phone calls recorded on the leadEvery callVideo meetings only

An AI that answers your leadsTala, by textIts AI works inside the CRM

One billOne companyTwo

A free planA 7-day trial with a cardUp to three users

Custom objectsYour own fieldsOn Pro and Ultra

A workflow builderBuilt with youEvery plan, on credits

An app store and ZapierAn API and webhooksYes

Microsoft 365 and mobile appsGmail onlyYes

Pick TalaLevel if

• Your reps spend the day on the phone and in texts, and you want the dialer, texting and CRM on one bill, from one company.
• You want calling included: unlimited US calling on every plan, and up to three lines at once on Pro.
• You want an AI that answers your leads by text and books calls, and an AI caller on Scale.
• You want every call recorded, transcribed and summarised onto the lead, and the lead’s status moved from what was said.
• You have one rep or a full floor. There is no seat minimum, and ten reps on Pro cost $970 a month.

Pick Attio if

• Your team sells through email and meetings more than by phone, and you want a free CRM for up to three people to start.
• You want to shape the CRM yourself: custom objects, your own workflows with AI agents, and your own reports.
• You need Microsoft 365, an app store and Zapier, iOS and Android apps, or a recorder for Zoom, Meet and Teams meetings.
• Your security review needs SOC 2 or ISO 27001 papers, or SSO.

How we compared

We read Attio’s US pricing page, plan guide, help centre, services agreement and changelog in November 2026, the JustCall and CloudTalk pricing pages for the calling apps, and Attio’s reviews on Trustpilot. The bill assumes 1,500 call minutes and 1,000 texts a rep a month on both sides; TalaLevel’s prices are from our own pricing page, checked the same month.