GoHighLevel pricing in 2026: the real bill for a sales team

At a glance

HighLevel is an all-in-one marketing platform and CRM, built for agencies and the businesses they serve, with calling and texting billed by use on top. TalaLevel is a sales CRM built around the phone, with calling in the seat price. Most of the differences below come from that one choice.

GoHighLevel pricing, and what a calling team pays on top

The plans. HighLevel’s pricing page has three plans, each priced for the account, with “Unlimited contacts, unlimited Users”:

• Starter, $97 a month ($970 a year). “For one business or a few clients”, with up to three sub-accounts and all the core features: CRM and pipelines, calling, two-way texting and email, workflows, websites and funnels, calendars, reporting and the mobile app.
• Unlimited, $297 a month ($2,970 a year). “For agencies managing unlimited clients”: unlimited sub-accounts, a white-label desktop app, basic API access, and passing usage on to clients at cost.
• Founder, $497 a month ($4,970 a year). The agency and resale plan, which the same page’s FAQ still calls Pro: SaaS mode to sell HighLevel under your own name, and usage resold with your own markup.

An Enterprise plan is priced by HighLevel’s sales team. All plans are month to month, and the 14-day trial turns into a paid plan on its own unless you cancel. A sales team that is one business needs Starter.

What is billed on top. Calls, texts, numbers, email, recordings, transcripts and AI agents are paid from a wallet that HighLevel loads from your card and tops up automatically when it runs low. HighLevel’s phone billing guide lists the US rates:

• Outbound calls $0.0166 a minute, inbound $0.01165, “billed in full minutes, any partial minute rounds up”. Calls nobody answers are generally not charged.
• Texts $0.00747 a segment, sent or received, plus the carrier’s fee: $0.0035 to $0.0050 a text out, up to $0.01 in. Texts are charged even when they don’t arrive.
• Local numbers $1.15 a month.
• Call recording $0.0025 a minute, plus $0.0005 a minute every month for each recording you keep. Transcription is a paid add-on at $0.024 a minute on top of recording.
• Text registration with the carriers: $22.50 once, then $1.50 to $10 a month depending on the campaign type, charged from the moment you submit, “regardless of the review outcome”.

AI. Conversation AI and Voice AI are paid on every plan. HighLevel’s AI pricing guide sells them as AI Employee plans per sub-account: Growth at $50 a month, with 1,000 Conversation AI responses and 100 Voice AI minutes, and Unlimited at $97, with both unlimited subject to its fair-use policy. Without a plan they are billed per use: by tokens for Conversation AI, and from $0.06 a minute plus tokens for Voice AI. “Phone System charges still apply to all phone calls regardless of plan.”

Through an agency. Many teams get HighLevel from an agency rather than from HighLevel. The agency sets the subscription price, and an agency on the $497 plan can resell your calls, texts and AI with a markup it chooses. HighLevel’s multi-line dialer pricing uses twice the base rate as its example. On top of any markup, HighLevel adds 5% to carrier fees and registration fees at the sub-account level.

TalaLevel’s price, per seat per month:

• Dialer, $47. The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
• Pro, $97. Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, Tala with 1,500 AI credits a seat, the live call assistant, and email from your Gmail with follow-ups.
• Scale, $247. Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, listen, whisper and take over on reps’ calls, an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000, and a weekly spam check on every number is $100 a workspace a month. The carriers’ registration fees are passed on at cost: $4.50, $15 a review, from $2 a month.

Worked through. Each rep talks 1,500 minutes a month, and every call is recorded and transcribed, as TalaLevel does on every plan. The fair way to set the two side by side is to match what each seat does, so there are two sums.

A rep who dials one line at a time and doesn’t text needs TalaLevel Dialer and one number. At HighLevel’s rates that rep costs $24.90 in calls, $3.75 in recording, $0.75 in storage, $36.00 in transcription and $1.15 for the number: $66.55 a month, on top of the $97 for the account.

A rep on TalaLevel Pro rings up to three lines at once, sends 1,000 texts a month from three numbers, and has an AI answering leads. The HighLevel setup that does the same is Starter, the AI Employee Unlimited plan at $97 for the team, and its multi-line dialer, which is in private beta. Calls, recording, storage, transcription, texts, carrier fees and three numbers come to $79.82 to $81.32 a rep. The multi-line dialer has no flat fee, but it bills the rep’s own connection at $0.004 a minute for the whole session, “including time spent waiting for contacts to answer or between calls”, plus $0.0018 a minute for each person in a shared conference room. A rep connected six hours a day for 21 days adds about $40. That is about $120 a rep a month.

Matched this way, TalaLevel is the lower bill at every team size, because HighLevel’s meter runs for each rep on top of the account price. TalaLevel Scale, with ten lines and the AI caller, is $247, $988 and $2,470. Bought through an agency at twice the base rate, every HighLevel usage figure above doubles.

Dialing

HighLevel’s dialer sits in the browser and the mobile app. Its power dialer is a queue: you build a workflow with a “Manual Action To Call” step and a trigger, such as a tag or a pipeline stage, and the calls it creates wait under Conversations, Manual Actions, where a rep works them one at a time and logs each outcome. The multi-line dialer rings one, two or three contacts from a call list and connects the first who answers. A second person who answers hears your callback message and moves to the top of the list, and a contact whose phone rang waits 15 minutes before the next try. It is in private beta: you ask support for it, an admin switches it on, and you set up the callback message first.

HighLevel’s local presence picks a caller ID by the lead’s ZIP code, then area code, then the nearest number, keeps the same number on repeat calls, and works in the US, Canada, the UK and Australia. To fight “spam likely” labels it registers US numbers with Hiya, TNS and First Orion through Voice Integrity, once you have set up caller authentication, which needs an EIN. Voicemail drops run from workflows as ringless voicemail. The dialer has call scripts and warm and blind transfers.

TalaLevel rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from a number near the lead, by area code, then state, then time zone, and knows the lead’s local time. It tries each number on a lead in turn: on our own floor, 1 in 5 of the people we reached answered on a second or later number, and calling no-answers again reached 73% more people. A weekly spam check on every number is $100 a workspace a month. TalaLevel calls in the US only.

Whichever you pick, judge it by people reached, not by what the dialer counts as answered. On our own floor, a person answered 7% of our calls while the dialer reported 68% “answered”.

Texting

Both text from your own registered numbers, and both walk you through the carrier registration inside the app. On HighLevel you register your brand and then your campaign in its Trust Center, with a website the carriers can check. A new account then starts on HighLevel’s messaging ramp: 500 texts a day for the whole account, rising level by level to 5,000 or more, and each time you hit a level’s limit, texting stops for 24 hours. Texts you receive are billed like texts you send.

In TalaLevel you type your website, and it reads the site, writes the registration and checks it before it goes to the carriers. Pro includes 2,000 texts a seat and Scale 6,000, with more at $10 per 1,000.

After the connect

HighLevel logs every call on the contact, with the recording and, if you pay for it, the transcript. What happens next is what you build: a workflow that moves a pipeline stage, sends a text or an email, or creates the next call task. Email comes from each rep’s Gmail or Outlook, synced both ways, and bulk email goes out through HighLevel at $0.675 per 1,000.

In TalaLevel the follow-up happens where the call did, without a workflow to build first. Every call is recorded, transcribed and summarised onto the lead. A lead who says yes, not now or no on a call, in a text or in an email is moved to the matching status, and a status a person chose by hand is left alone. A promised callback appears on Home at the time the lead asked for, in their time zone, and the follow-up a call left owed is sent. Leads who stop answering are marked. On Pro and Scale you email from your Gmail with follow-ups. If your process has steps of its own, we build that workflow with you; TalaLevel has no drag-and-drop builder.

AI

HighLevel’s AI is broad. Agency users get assistants for building websites, content and workflows at no extra charge, within fair use. The agents that talk to your leads are paid:

• Conversation AI answers leads by text, email, Facebook, Instagram, WhatsApp and chat, and books appointments. 1,000 responses a month on AI Employee Growth, unlimited on Unlimited, or billed by tokens.
• Voice AI answers your calls and places outbound calls from a workflow, up to 5,000 a day and 10 a minute per account, between 8am and 8pm in the contact’s time zone. 100 minutes a month on Growth, unlimited on Unlimited, or per minute, with phone charges on every call.
• Reviews AI and Managed Agents, for review replies and multi-step tasks.

TalaLevel’s AI works with your leads and your reps:

• Tala (Pro and Scale) answers leads by text, books calls and follows up. Pro includes 1,500 AI credits a seat, Scale 5,000.
• The live call assistant (Pro and Scale) listens to the call; when the lead pushes back, a suggested next line appears on screen.
• Joey (Scale), an AI caller.

CRM, marketing and integrations

This is where HighLevel is far ahead, and it is why agencies choose it. On top of the CRM it has websites and funnels, forms and surveys, email and SMS marketing, social posting, ads, reputation management, courses, communities, payments and invoicing. It has a drag-and-drop workflow builder, custom objects, several pipelines and custom dashboards, an app marketplace and a Zapier app, Gmail and Outlook, and iOS and Android apps. It works outside the US, and its security papers include SOC 2 Type II and ISO 27001, with HIPAA as a $297 add-on.

TalaLevel is a sales CRM. On the marketing side it has bulk email to a list with follow-ups, and nothing else: no websites, funnels, social or ads. Deals have their own board, with a value, a stage and the closer’s commission. Leads, lists, pipeline, calendar and reports are in every plan, with statuses and stages you name and order, an owner on every lead, and reports by rep: dials, connects, conversations and calls booked by day against the month before, the hours your leads pick up, and where leads drop off between the first call and the deal. It connects to Gmail, Google Calendar and Google Meet, and has a REST API, webhooks and an MCP server for AI apps such as Claude and ChatGPT. It has no workflow builder, custom objects, report builder, app marketplace, Zapier app or mobile app, and no SOC 2 report yet.

Setup and who each is built for

HighLevel says it was “developed for agencies by an agency”. Agencies run each client in a sub-account, start new ones from ready-made “snapshots”, and resell the platform under their own name. A sales team can buy it directly, but before the first call it creates its sub-account, loads the wallet, buys numbers, registers for texting and caller ID, switches on recording and transcription, and builds the workflow that fills the call queue, or asks support for the multi-line beta. HighLevel sells done-with-you setup for $1,000 and premium support for $500 a month. Most of its Trustpilot reviews are five stars. The one-star reviews mostly concern billing: wallet top-ups charged many times in a day, texts billed weeks late in one lump, charges after cancelling, slow support, and a sales team still waiting on a working phone line.

TalaLevel is bought on its website. Pick a plan and start the seven-day trial with a card on file; there is no demo call. Moving in, you sign in to the CRM you use now (Close, HubSpot, Pipedrive, Salesforce, Zoho, HighLevel, Attio, Copper, Freshsales or monday) and your leads, people, deals and history come across by themselves; or you import a spreadsheet and TalaLevel matches the columns. Get your numbers inside the app, register for texting from your website, and start dialing. Scale includes an onboarding call and priority support. Workflows don’t come across, and the ones you depend on are rebuilt with you. If your own CRM has to stay, we connect it with you. TalaLevel is built for any team that sells by phone and text, from one rep to a full floor, and sales teams outside our own floor run on it today.

Which to pick

What you getTalaLevelPro, $97 a seat6of 10GoHighLevelStarter, $97 an account plus usage4of 10

Unlimited US callingIn the seat$0.0166 a minute

Recordings and transcriptsEvery call$0.0025 and $0.024 a minute

Texts2,000 a seat$0.00747 a segment, plus carrier fees

Several lines at onceUp to 3; 10 on Scale1; 3 in a private beta

AI that answers your leadsTala$50 or $97 a month, or per use

Help on the callLive call assistantCall scripts

Unlimited users in one pricePriced per seatYes

Websites, funnels, social and adsBulk email onlyYes

A workflow builderBuilt with youDrag and drop

Phone appsNone yetiOS and Android

Pick TalaLevel if

• Your team sells by phone and text and you want one price a seat, with unlimited US calling, recordings and transcripts in it, and no wallet to watch.
• You want the lower bill for a team that calls all day: matched feature for feature, TalaLevel costs less at every team size, and four reps on Pro are $388 a month.
• You want to ring several lines at once today, up to three on Pro and ten on Scale, without paying for the time between calls.
• You want to start dialing the day you sign up, without building workflows or sub-accounts first.
• You want help on the call while it is happening, and a manager who can listen, whisper or take the call over.
• You want leads’ statuses and callbacks to keep themselves up to date from what was said.

Pick GoHighLevel if

• You run a marketing agency and want to resell a platform under your own name.
• Your business needs websites, funnels, email marketing, social posting or reviews more than a dialer.
• You need Outlook, a mobile app, calling outside the US, or SOC 2 and ISO 27001 papers.

How we compared

We read HighLevel’s pricing page and its help centre’s billing, phone, AI and dialer guides in November 2026, and worked the sums at its published US rates. TalaLevel’s prices are from our own pricing page, checked the same month.