Zoho CRM pricing in 2026, and what calls and texts add

At a glance

Zoho CRM is a CRM built to be shaped to your business: workflows, custom modules, reports and more than 55 other Zoho apps around it. Calling comes as pay-by-the-minute built-in telephony, or from a second Zoho product, Zoho Voice, with its own plan, add-ons and prepaid credits, which is also where texting comes from. TalaLevel is a sales CRM built around the phone, with the dialer, texting, email and AI inside it. Most of the differences below come from that one choice.

Zoho CRM pricing, plan by plan

Zoho prices its CRM per user. These are the prices its pricing page and edition comparison show a US visitor in November 2026:

Zoho labels Professional its most popular edition. Ultimate isn’t on the US pricing page’s cards, but it is in the edition comparison. Zoho’s lighter CRM, Bigin, runs from $9 a user a month ($7 billed yearly), and Zoho One, its suite of 50+ apps, is $45 an employee a month if every employee is licensed, or $105 a user otherwise. Zoho One doesn’t include Zoho Voice.

The phone side is Zoho Voice, priced on its own page:

The power dialer and live call monitoring are $10 a user a month each on Basic and Standard. Everything else is paid from prepaid credits, one credit to a dollar: an Unlimited number, the one unlimited calling comes with, is $10 a month and takes one call at a time, a local number is $1 a month with calls at 1.25 cents a minute, a text sent 0.9 cents, recording 0.25 cents a minute plus storage, transcription 1.25 cents a minute. Zoho’s pricing page says plainly that “Credits purchased are not refundable.”

Zoho has no contract. You pay monthly or yearly, the plan renews itself, and its terms ask you to say at least seven days before the renewal date if you don’t want it. Its refund policy gives a full refund in the first month of a monthly plan or the first 45 days of a yearly one. There is no onboarding fee, and setup help is offered free on the pricing page, with paid support plans for faster answers.

TalaLevel’s price is on its website, per seat per month:

• Dialer, $47. The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
• Pro, $97. Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, Tala with 1,500 AI credits a seat, the live call assistant, and email from your Gmail with follow-ups.
• Scale, $247. Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, coaching (listen, whisper and take over), an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000, and a weekly spam check on every number is $100 a workspace a month. There is no seat minimum and no onboarding fee.

What a team that calls and texts pays

Here is the bill for reps who each make 1,500 minutes of calls and send 1,000 texts a month in the US, with one phone number each and every call recorded, billed monthly. On Zoho that means the CRM plus Zoho Voice Basic, the only Zoho Voice plan priced per user with unlimited US calling, and its power dialer, because a team that calls all day works through a list.

How one Zoho Professional rep adds up, a month:

• Zoho CRM Professional: $35.
• Zoho Voice Basic: $39. The 1,500 minutes are covered by its unlimited US calling.
• Power dialer add-on: $10.
• One Unlimited number, which the unlimited calling comes with: $10.
• 1,000 texts at 0.9 cents: $9.
• Recording 1,500 minutes at 0.25 cents: $3.75.

That is $106.75 a rep, and $91.75 on Standard, which has no Zia. Paid a year up front, Zoho’s seats drop to $23 or $14 for the CRM and $34 for Zoho Voice, so ten reps come to $10,770 a year on Professional or $9,690 on Standard, against $9,700 on TalaLevel Pro.

So on price, Zoho with Zoho Voice lands close to TalaLevel: about $5 a rep less on Standard, about $10 more on Professional. The bigger difference is in what the money buys. On TalaLevel Pro each rep dials up to three lines at once, has three numbers and 2,000 texts included, and has an AI that answers their leads by text, all inside one product. A rep who only calls is where TalaLevel is clearly the most cost-effective: $47 on Dialer, against $82.75 on Zoho Standard with Zoho Voice, the power dialer, an Unlimited number and recording.

The Zoho sums leave out texts received (0.7 cents each), recording storage, which grows each month you keep recordings, live call monitoring, the carriers’ texting registration (a $4 brand fee, $15 for the campaign, $15 up front for its first five months, then $3 a month) and taxes. They count one Unlimited number a rep. The TalaLevel sums leave out the carriers’ texting registration fees, which are passed on at cost ($4.50, $15 a review, from $2 a month).

Zoho has two lower-cost ways to call, each with less in it. Zoho Voice Standard covers one admin and ten agents for $59 a month, with calls at 1.25 cents a minute, but Zoho describes that link as limited, with features like click-to-call, call pop-ups and call notes inside the CRM, and those agents don’t get the Zoho Voice app. And built-in telephony alone, with no dialer or texting, comes to $56 or more a rep a month on Standard at 1,500 minutes.

Calling

Zoho CRM’s built-in telephony is the simplest way to call: an admin buys a number in the CRM, adds the reps who may call, and sets how incoming calls are routed. It runs on Twilio, every call and number is paid from a prepaid credit wallet, and calls can be recorded. For working a list, Zoho Voice is the route. Its power dialer lives in the Zoho Voice app: you build a campaign from a CRM view, up to 1,000 contacts at a time, set a pause of 10 to 300 seconds between calls, and it calls each contact one after another. It can pick the outgoing number by matching the lead’s country code. Zoho Voice also has voicemail drop, call queues, menus for incoming calls, and branded caller ID at 8 cents a branded call. Teams can also connect another phone provider through Zoho’s PhoneBridge, as a separate bill.

TalaLevel’s dialer is the CRM’s own, with unlimited US calling on every plan. It rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from a number near the lead, by area code, then state, then time zone, and knows the lead’s local time. It tries each number on a lead in turn: on our own floor, 1 in 5 of the people we reached answered on a second or later number, and calling no-answers again reached 73% more people. A weekly spam check on every number is $100 a workspace a month. TalaLevel calls in the US only.

Whichever you pick, judge a dialer by people reached, not by what it counts as answered. On our own floor, a person answered 7% of our calls while the dialer reported 68% “answered”.

Texting

Texting in Zoho CRM comes through Zoho Voice. A free extension, SMS for Zoho CRM by Zoho Voice, puts a text button on a lead’s or contact’s page, sending from a Zoho Voice local number. Before the first text you need a Zoho Voice plan, a number bought with a local address proof and a business registration letter, and the carriers’ 10DLC registration. Each text sent in the US is 0.9 cents and each one received 0.7 cents. Zoho’s help pages describe texting from a record, one conversation at a time; Zoho Voice’s own app can send one message to many customers.

On TalaLevel’s Pro and Scale plans, each rep texts from their own numbers, three a seat on Pro and ten on Scale, with 2,000 and 6,000 texts a seat included. The carrier registration is done inside the app: you type your website, it reads the site, writes the application and checks it, and the carriers’ fees are passed on at cost.

After the call

Zoho logs each call on the record through ZDialer, where the rep adds a disposition, notes and the next task. Cadences schedule follow-ups by email, task, call or WhatsApp, and the workflow builder handles the rest, with Blueprint processes from Professional. On Professional and up, Zia transcribes recorded calls, summarises them and reads their sentiment and intent, up to 18,000 minutes a month for the account. Zoho Voice can also show a live transcript during the call and suggest call notes after it.

TalaLevel updates itself. Every call is recorded, transcribed and summarised onto the lead. A lead who says yes, not now or no on a call, in a text or in an email is moved to the matching status, and a status a person chose by hand is left alone. A promised callback appears on Home at the time the lead asked for, in their time zone. Leads who stop answering are marked, and the follow-up a call left owed is sent. Statuses and pipeline stages are yours to name and order.

TalaLevel has no drag-and-drop workflow builder. If your process has steps of its own, we build that workflow with you.

AI

Zoho’s AI, Zia, starts on Professional:

• Call intelligence: transcripts, summaries, sentiment, intent and emotion for recorded calls.
• Ask Zia and the writing assistant answer questions about your data and draft emails.
• Zia Agents: ready-made and custom agents, including a sales development agent that nurtures and qualifies leads through emails and schedules meetings, a sales coach and a deal analyzer.
• Zoho Voice adds a live transcript and AI notes on calls, and can hand incoming calls to an outside voice AI.

TalaLevel’s AI works with your leads by text and by phone:

• Tala (Pro and Scale) answers leads by text, books calls and follows up. Pro includes 1,500 AI credits a seat, Scale 5,000.
• The live call assistant (Pro and Scale) helps the rep during the call.
• Joey (Scale) is an AI caller.

Coaching and reports

Zoho’s live coaching comes with Zoho Voice: listening, whispering and barging into a rep’s call are a $10-a-user add-on on Basic, plus half a cent a minute, and included on Contact Center. In the CRM, Zia’s sales coach agent runs role plays and gives feedback. Reports are where Zoho is strong: custom reports (100 on Standard, unlimited from Professional), forecasts and dashboards.

TalaLevel’s coaching happens on the call. On Scale a manager can listen to a rep’s call, whisper so only the rep hears, or take the call over. Its reports are fixed ones, not a report builder: dials, connects, conversations and calls booked by rep and by day against the month before, the hours your leads pick up, and where leads drop off between the first call and the deal.

Setup and who each is built for

Zoho CRM is self-serve: start the 15-day trial without a card, or the free edition for three users, and Zoho’s pricing page offers free onboarding. To call and text you then sign up for Zoho Voice, pick a plan, buy numbers with the documents it asks for, register for texting with the carriers, and install the SMS extension in the CRM. Zoho says more than 350,000 businesses use its CRM, and its labels run from “Small team, getting started” on Standard to “Running a mature sales org” on Enterprise. Reviewers rate it well, 4.4 out of 5 from 1,413 ratings on Gartner Peer Insights. The complaint is the time the deeper features take to learn. One reviewer writes, “The depth is there if you’re willing to invest the time to unlock it.” (Gartner Peer Insights). TechRadar’s review lists “AI features restricted to costlier tiers” and “Inconsistent customer support quality” among its reasons to avoid (TechRadar).

TalaLevel is bought on its website. Pick a plan and start the seven-day trial with a card on file; there is no demo call and no onboarding fee. Moving in, you sign in to Zoho CRM from TalaLevel’s settings and your leads, people, deals, statuses, custom fields and history come across; Zoho’s emails and your workflows don’t, and the workflows you depend on are rebuilt with you. If Zoho has to stay, we connect it with you. You get your numbers and do the texting registration inside the app. TalaLevel connects to Gmail, Google Calendar and Google Meet, and to AI apps such as Claude and ChatGPT through its MCP server. It has a REST API with keys and sends webhooks when a lead is created, a status changes, a text arrives, a call ends or a meeting is booked; it has no app marketplace and no Zapier app. It is built for any team that sells by phone and text, from one rep to a full floor, and sales teams outside our own floor run on it today. It calls and texts in the US only, has no iOS or Android app, and emails through Gmail only.

Which to pick

What you getTalaLevelPro, $97 a seat7of 12Zoho CRMProfessional, $35 a user5of 12

Unlimited US callingEvery planZoho Voice Basic, $39 a user

A power dialerEvery plan$10 a user more

Several lines at onceUp to 3One contact after another

Texts2,000 a seat0.9 cents each

Calls recordedEvery call0.25 cents a minute

An AI that answers leads by textTalaZia's agent works by email

One product, one billYesTwo subscriptions and credits

A free planA 7-day trial with a cardUp to three users

A workflow builderBuilt with youEvery edition

Extensions and ZapierAn API and webhooks1,200+ extensions

Calling outside the USUS onlyYes

iOS and Android appsNoYes

Pick TalaLevel if

• Your reps spend the day on the phone and in texts, and you want the dialer, texting and CRM in one product on one bill, with no second subscription for the phone.
• You want to dial several lines at once: up to three on Pro and ten on Scale.
• You want texts and numbers included with each seat, and the carrier registration done inside the app.
• You want an AI that answers your leads by text and books calls, a live call assistant, and an AI caller on Scale.
• You want every call recorded, transcribed and summarised onto the lead, and the lead’s status moved from what was said.
• You have reps who only call: TalaLevel Dialer is $47 a seat with unlimited US calling and a power dialer.

Pick Zoho CRM if

• You want a free CRM for up to three people, or the lowest price for the CRM on its own, with calls paid by the minute.
• You want to build your own workflows, processes, custom modules and reports, and use other Zoho apps around them.
• You need marketing tools, 1,200+ extensions or a Zapier app, Outlook, or iOS and Android apps.
• You sell outside the US, or your security review needs SOC 2 Type 2 or ISO 27001 papers.

How we compared

We read Zoho’s US pricing page, edition comparison, Zoho Voice and built-in telephony pricing, help centre, terms and refund policy in November 2026, with Gartner Peer Insights and TechRadar for what reviewers say. The bill assumes 1,500 call minutes and 1,000 texts a rep a month on both sides; TalaLevel’s prices are from our own pricing page, checked the same month.