JustCall pricing in 2026, and an alternative with the CRM inside

At a glance

JustCall is a cloud phone system. It gives a team numbers, calling, texting and AI, and logs all of it into the CRM the team already uses. TalaLevel is the CRM itself, with the dialer, texting, email and AI inside it. Most of the differences below come from that one choice.

JustCall pricing, and what you buy alongside it

TalaLevel publishes three plans, priced per seat per month:

• Dialer, $47. The CRM (leads, lists, pipeline, calendar, reports), unlimited US calling, a power dialer on one line, recordings and transcripts kept 30 days. Phone numbers are $2 a month each.
• Pro, $97. Adds up to three lines at once, texting from your own numbers with the carrier registration done with you, 2,000 texts and three numbers a seat, 1,500 AI credits a seat, Tala, the live call assistant, and email from your Gmail with follow-ups.
• Scale, $247. Adds up to ten lines, Joey the AI caller, 6,000 texts and ten numbers a seat, 5,000 AI credits a seat, listen, whisper and take over on reps’ calls, an onboarding call and priority support.

A year costs ten months. More texts or credits are $10 per 1,000. There is no seat minimum and no demo call.

JustCall publishes three plans and quotes two more. Its pricing page lists these US prices per user per month, billed monthly or annually:

• Team, $39 or $29. Calling, 500 text segments a user, unlimited AI transcription, IVR menus and integrations. No power dialer.
• Pro, $69 or $49. Adds a power dialer on one line, 1,000 text segments, bulk texts, local presence, manual voicemail drop and listen, whisper and barge on live calls.
• Pro Plus, $109 or $89. Adds real-time agent assist, AI call scoring, script compliance, AI summaries and sentiment.
• Business, by quote, ten seats minimum. Adds single sign-on, an SLA and phone support.
• SalesPro, by quote. The only plan with the predictive dialer (up to ten lines), the dynamic dialer, automatic voicemail drop and answering machine detection.

Team, Pro and Pro Plus need two seats at least.

Then come the extras:

• AI summaries and scorecards on Team or Pro: $9 a user a month.
• A shared email inbox: $15 a user a month, except on SalesPro.
• Local presence numbers in bulk: $225 a month for 50 numbers, or $150 on SalesPro.
• Marking each call as answered by a person or a machine, outside SalesPro: $0.009 per connected call.
• Bulk, workflow and bot texts: $0.025 a segment, or a bundle from $29 for 1,500 segments.
• Carrier registration for texting: $46 for the brand, $15 per campaign and $10 a month per campaign.
• The AI Voice Agent: the first 100 minutes are free, then a per-minute price through sales (as low as $0.15 a minute at volume), with minutes beyond the plan at $0.99.

Two phone numbers come with each account, not each user. More cost extra.

Worked through at list prices, plan against the plan that does the same job:

A TalaLevel year costs ten months, so $470 a seat on Dialer and $970 on Pro. JustCall’s annual prices are $49 and $89 a month, so $588 and $1,068 a seat.

Plan for plan, TalaLevel is the lower bill at every team size, monthly or yearly, and that is before you add the CRM JustCall needs alongside it. The one thing JustCall Pro has that TalaLevel Dialer does not is texting: 1,000 one-to-one segments a user. For texting on TalaLevel you step up to Pro. For several lines at once, JustCall’s answer is SalesPro, and its price is not published.

What “unlimited” covers

Both companies advertise unlimited calling. TalaLevel’s plans include unlimited US calling.

JustCall’s plans include unlimited calling in the US and Canada, under its Fair Usage Policy. The policy says unlimited calling “may not be used for scaled telephone uses including but not limited to telephone operators, call centers, and/or telemarketing professionals,” and that JustCall “reserves the right to place limits” on it. Every call counts as at least one minute, unanswered calls included.

Some calls are paid from a prepaid credit balance even on an unlimited plan. These include international calls, toll-free numbers, calls forwarded to outside numbers (warm transfers and three-way calls among them) and inbound Sales Dialer calls. JustCall’s help centre also says that when the credit balance reaches $0, “Sales Dialer calls stop, even if they are within your bundle.”

If your team dials all day, read the policy before you sign: call centers and telemarketing are the uses it names.

Dialing

JustCall has three dialers. The power dialer, on Pro and up, calls one number at a time. The predictive dialer rings up to ten numbers and connects the ones a person answers. The dynamic dialer puts new leads at the front of the queue as they arrive. Both of those are on SalesPro only. JustCall’s own advice is to start predictive dialing at two to three lines per rep and keep dropped calls under 3%.

To tell a person from a voicemail, JustCall’s help centre says its detection is accurate “75% or higher” and takes “about 4-5 seconds” before the rep is connected. You choose between speed, balance and accuracy. On SalesPro it is free and leaves your voicemail automatically after the beep. On other plans the rep drops the voicemail by hand, and marking calls as answered by a person or a machine costs $0.009 per connected call. Pro retries a lead up to three times, SalesPro up to ten. Local presence is on Pro and up, and bulk local numbers can be swapped for free once a month.

On Pro and Scale, TalaLevel’s dialer rings several lines and connects the first person who answers. It leaves your recorded voicemail and answers call screeners in your recorded voice. It calls from a number near the lead, matching the area code first, then the state, then the time zone, and it knows the lead’s local time. It tries each number on a lead in turn. On our own floor, one in five people we reached answered on a second or later number. Calling the no-answers again reached 73% more people, from 6.2% of leads to 10.7%.

One thing to check on any dialer: count conversations, not “answered”. On our own floor, the dialer reported 68% of calls as answered while a person answered 7%.

Texting and email

JustCall texts from your numbers through a shared inbox, with bulk campaigns, workflows and SMS bots on Pro and up. It also has a WhatsApp inbox. Its SMS Bot answers by keyword triggers and numbered menus. Its SMS Co-pilot, on Pro Plus or with the $9 add-on, checks a rep’s tone and rewrites drafts. You register your brand and campaigns for US texting yourself in its Compliance Center, and the carrier fees pass through. The included segments cover one-to-one texts only.

Email in JustCall is a shared inbox add-on that connects Gmail or Outlook, $15 a user a month on all plans except SalesPro. From Pro up, texts and emails can go out automatically after a call, based on its outcome.

In TalaLevel the follow-up happens on the lead, where the call did. The lead’s status moves from what was said, and the follow-up a call left owed gets sent. On Pro and Scale you text from your own numbers, with the carrier registration done with you, and email from your Gmail with follow-ups. TalaLevel connects Gmail only today, not Microsoft 365.

AI

JustCall’s AI works in two places: on the rep’s calls and on the phone with callers.

• On the rep’s calls. Every plan transcribes calls. Summaries, AI scorecards and sentiment come with Pro Plus or a $9 add-on. Pro Plus also adds script compliance, objection handling and real-time agent assist, which gives the rep prompts while they talk.
• The AI Voice Agent. An add-on on any plan. It answers inbound calls in 14 languages, books meetings and hands calls to your team. Its outbound version calls a person who filled in your form “in under 60 seconds”. JustCall says it calls only contacts who opted in and is not for cold calling. It is billed per AI minute, separately from seats.

TalaLevel’s AI also works with your leads, by text and by phone:

• Tala (Pro and Scale) answers a lead by text from your own number, books the call and follows up.
• The live call assistant (Pro and Scale) helps the rep during the call.
• Joey (Scale) is an AI caller that phones your leads.

Pro includes 1,500 AI credits a seat and Scale 5,000. More are $10 per 1,000.

Coaching and reports

JustCall puts live coaching lower in its range. Managers can listen, whisper and barge in on calls from Pro, at $69 a user. Pro Plus adds AI call scoring, custom scorecards and comments on transcripts for training. SalesPro adds a salesfloor view.

TalaLevel’s live call assistant is on Pro. Listening, whispering and taking over a rep’s call are on Scale. Reports are part of the CRM on every plan.

Setup and who each is built for

JustCall’s Team, Pro and Pro Plus plans are bought on its website. Its support is chat and email around the clock on weekdays, and phone support starts on Business. Personal onboarding and a success manager on Pro and Pro Plus need 15 seats. It is built for sales and support teams that run a CRM already, and for inbound work: call menus, queues, callbacks, routing and toll-free numbers. It has iOS and Android apps, numbers in more than 70 countries, more than 100 integrations with an open API, and SOC 2 Type 2 and ISO 27001.

JustCall rates 3.8 out of 5 on Trustpilot, from 746 reviews. Recent low ratings mention billing and support. One reviewer wrote “Not a fan of the AI support bot”. Another wrote that “there are numerous exceptions hidden inside their Fair Usage Policy”.

TalaLevel is bought on its website too: pick a plan and start the seven-day trial, with no seat minimum and no demo call. Scale includes an onboarding call and priority support. It is built for any team that sells by phone and text, from one rep to a full floor, and sales teams beyond our own run on it today. For now it covers US calling and texting only, has no iOS or Android app, no Zapier app or app marketplace (it has a REST API and webhooks), and no SOC 2 report. Custom workflows are built with you rather than in a builder. If your own CRM has to stay, we connect it with you.

Which to pick

What you getTalaLevelPro, $97 a seat6of 9JustCallPro Plus, $109 a user5of 9

The CRMEvery planLogs into yours

Several lines at onceUp to 3SalesPro only, by quote

Texts in the seat2,0001,000 segments, one to one

AI that talks to your leadsTala, by textVoice agent, by the minute

Help during the callLive call assistantReal-time agent assist

Start with one seatNo minimumTwo seats

Calling outside the USUS onlyNumbers in 70+ countries

Phone appsNone yetiOS and Android

SOC 2 reportNot yetSOC 2 Type 2, ISO 27001

Pick TalaLevel if

• You want the CRM, calls, texts, email and AI in one app, not a phone system on top of a CRM.
• You want to dial several lines at once at a price you can see: up to three on Pro at $97, up to ten on Scale at $247.
• You have one rep or thirty. One rep pays for one seat.
• Your leads text, fill in forms after hours or need chasing, and you want an AI to answer them by text from your own number.
• You want the dialer to try every number on a lead, leave your recorded voicemail and answer call screeners in your voice.

Pick JustCall if

• You already have a CRM you like and want a phone system that logs into it.
• You call or text outside the US, or your reps need a phone app.
• You need an inbound phone system too, with call menus, queues and routing.
• You want live call listening on a lower plan, or AI scorecards for training.
• Your buyers need SOC 2 Type 2, ISO 27001 or a HIPAA agreement.
• You mainly need a business phone line with texting rather than a dialer: Team is $39 a user, two seats minimum.

How we compared

We checked JustCall’s prices and limits in November 2026, on its pricing page, its terms and its help centre. Plans change, and we make TalaLevel, so look at both sites before you decide.